Features

Last July, William Hill governance launched its ‘Nobody Harmed by Gambling’ corporate initiative, outlining the industry’s biggest individual commitment to minimising gambling-related harms. Spearheading the FTSE betting group’s new social responsibility initiatives, Lyndsay Wright, Director of Strategy, Brand & IR details to SBC the significant operating and structural changes William Hill will undertake to fight problem-gambling on the front foot… …

Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …

This week’s 6 of the Best comes from Stephen Baumohl, CO-Founder of Redzonesports.bet. Continue reading to discover all about a four month South American adventure, how a desperate bet resulted in a great weekend and which movie masterpiece’s production was observed from very close quarters.   Best Holiday I spent four months in South America in 2011 where there were …

In the second of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema discusses his company’s takeover by LeoVegas, staying true to its own sportsbook roots despite the acquisition, why the UK market remains the principal target, and how pricing ploys around the World Cup will be taken forward into future high-profile tournaments. SBC: Was the Royal …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Asia: growth and regulatory enforcement – yin and yang The Asian gambling environment is typically poorly understood by most Western stakeholders, yet its importance is growing, both directly and indirectly. This week …

As the popularity of virtual betting continues to grow in the UK market, Reality Races is aiming to utilise 3D simulations of real time horse races, to elevate its customer engagement to the next level. We spoke to Ofir Penso the Chief Marketing Officer at Reality Races, who detailed how the brand aims to standout in a tough market, as …

This week’s 6 of the Best comes from FSB’s Business Development Director Richard Thorp. Continue reading to discover which Premier League team recovered from a nightmare start to a more than pleasing finish in 2017/18, why the delights on India are highly recommended and why you should never be left thinking “what good has John Cusack done for me.” Best …

Daniel Corcos, Marketing Director at 10Bet, explains how putting the company’s revamped app at the heart of its acquisition, retention and cross-sell efforts has been a major factor in the bookmaker’s outstanding mobile success. Over the past twelve months, 10Bet has witnessed an unprecedented surge in mobile betting, as the momentum we’ve picked up in recent years has gone exponential. …

Allowing punters to create their own bets is a feature that’s grown exponentially in recent years, over the coming season operators are aiming to further enhance the levels of control that users have over betting markets. We spoke to BetVictor’s head of product, Eoin Ryan about the importance of personalisation, as well as how the “PriceItUp” feature can continue to …

In the second instalment of SBC’s Better Collective Spotlight series, we cast an editorial eye over Sportwetten Test, a popular source of reviews for online sports bettors since 2010. We caught up with Martin Huber, Lead Content Manager of Better Collective Vienna, to discuss Sportwetten Test’s status within the Better Collective family, the role it plays within the affiliate space …