Features

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Winning Post: Regulatory enforcement – real punishment for a virtual breach

SBC News Winning Post: Regulatory enforcement - real punishment for a virtual breach

As has been well reported, Ladbrokes (GVC) will have to cease trading for a day on 3 September as punishment meted out by the Belgian Gaming Commission for continuing to offer Virtuals product against (disputed) regulatory changes – a product it once held a national monopoly over. Ladbrokes’ Belgium business represents c. 1% of GVC’s group revenue. If 3 September …

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David Clifton: Licensing Expert – More of the same with yet more to come…

SBC News David Clifton: Licensing Expert – More of the same with yet more to come...

You’ve already read the headlines arising from the Gambling Commission’s 1 August response to its January 2018 consultation “Proposed changes to licence conditions and codes of practice linked to the fair and open licensing objective“. With effect from 31 October 2018 – just a matter of weeks away – changes to the Commission’s Licence Conditions and Codes of Practice (“LCCP”) will mean that gambling …

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Paul Marcantonio – ECOMMPAY – Pairing automated risk management with the human factor

ECOMMPAY - Copyright: vska / 123RF Stock Photo

As technology advances, unscrupulous individuals are using increasingly inventive means to achieve financial gain. So, what’s next for online merchants who depend on payment security? Paul Marcantonio, Head of UK/Western Europe at ECOMMPAY, thinks he has the answer. Fraud, or attempts to defraud, are unavoidable. Where there is profit from successful business operations, there is the risk of fraudulent activity. …

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InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

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Circus.be – The importance of correct brand alignment

Copyright: olegtroino / 123RF Stock Photo

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …

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Winning Post: Complications continue over Italian regulations

Replatz - Copyright: niroworld / 123RF Stock Photo

Australia: betting market – new (Aussie) rules? In Australia, the coming of POC taxes, combined with the tightening of online gaming regulations, has been well reported. But now we can see it starting to shape the Australian market through financial results, especially given the wave of consolidation – and market exits. While the majority of operators are seeing these developments …

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Lee-Ann Johnstone: Technology’s disruption leads AffiliateFEST debate & agenda

AffiliateFEST

AffiliateFEST debuts at the ‘Betting on Sports Conference’ (#BOSCON2018), with technology disruption and its impact on the future framework of affiliate marketing, placed at the forefront of the agenda. SBC speaks to Affiliate Insider founder Lee-Ann Johnstone, gaining a detailed breakdown on this year’s must-attend event for industry publishers, who face new consumer, regulatory and technology-driven demands ___________________ SBC: AffiliateFEST …

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BetRegal diary: Tapping into the World Cup treasure chest to boost conversion

BetRegal

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

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