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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

SBC News Cillian Barry: SportCaller - How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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Understanding why esports is such a valuable proposition for betting operators

esports

The betting industry, along with the rest of the world, has been forced to adapt to COVID-19. This has led to much of the sector identifying esports as a potential avenue to go down for alternative betting markets, particularly while real sports are suspended. However, esports betting is still seen as an unknown entity with many firms lacking understanding of …

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Can anyone top Trump? Better Collective’s part in the US presidential race

SBC News Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

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Winning Post – Covid-19… Testing the industry to its breaking point?

SBC News Winning Post - Covid-19... Testing the industry to its breaking point?

As the UK enters its third week of lockdown,  Regulus Partners assess the devastating impact of Covid-19, in which reality indicates that betting incumbents will never see a ‘return to normal’… NB – Helping industry stakeholders, Regulus Partners has produced a free UK sector-by-sector guide to impact which we will update due to the fluidity of the situation. Email Regulus directly for …

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Leadstar Media: Adapting to new betting trends in Italy

Leadstar

As citizens of a proud nation, Italians love staying true to their traditions. And this is no different when it comes to routines around betting and gaming, according to Leadstar Media CEO and Founder Eskil Kvarnström. Despite the explosion of online gambling in so many countries around the world, data first collected by Statista (presented here by Eurispes) found that …

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Jake Pollard – Crisis can’t hide industry’s VIP deficiencies

SBC News Jake Pollard - Crisis can’t hide industry’s VIP deficiencies

COVID-19 disruptions dominate all global businesses agenda. Nevertheless, industry communications expert Jake Pollard details that betting leadership should expect higher scrutiny on VIP player engagements and interactions  during a time of global crisis.  _____________________ As the Coronavirus pandemic bulldozes into every facet of our lives, the £11.6m fine meted out to online sportsbook Betway by the Gambling Commission this month …

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Brandon Walker: How Amelco is using technology to tap into new markets

SBC News Brandon Walker: How Amelco is using technology to tap into new markets

Sports betting systems provider Amelco  boosted its Asian market presence earlier this month after securing a football trading partnership with the legacy operator Hong Kong Jockey Club (HKJC). Brandon Walker, Head of USA at Amelco, spoke to SBC about how the partnership has put them ‘on the map’, what opportunities  could arise as the Asian market matures, whilst also highlighting the …

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Paul Buck, EPIC: US stakeholders require a vital catch-up on gambling risks

SBC News Paul Buck, EPIC: US stakeholders require a vital catch-up on gambling risks

This March, gambling harm prevention agency EPIC Risk Management announced its most ambitious initiative to date by partnering with GVC Holdings to launch gambling harm educations programmes. Paul Buck, CEO of EPIC Risk Management, is leading the directive supported by GVC’s ‘US Foundation’. SBC spoke to him about transferring gambling harm learnings to the US’ fragmented health and civic networks. …

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