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Familiarity is key to Sportradar’s Simulated Reality schedule

Simulated Reality - Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …

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Ecommpay’s Anthony Medica: How fast payouts are key to boosting customer loyalty

ECOMMPAY

The relationship between payments and sports betting is one that’s constantly evolving as operators seek to maximise customer engagement through the most efficient processes possible.  As such, the need for an efficient payment experience has grown exponentially in recent years. That view is supported by Anthony Medica, Business Development Manager at ECOMMPAY, who believes that payments in sports betting are …

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Jacob Kalms – 20Shots: Making fantasy betting a reality

SBC News Jacob Kalms - 20Shots: Making fantasy betting a reality

As the race to offer ever more varied and engaging markets to punters continues, a start-up B2B supplier has made the familiar experience of fantasy football games the central theme of its fixed-odds betting product.   20Shots has developed software that allows operators to offer a range of fixed-odds fantasy football markets, with fans able to bet on the performance of …

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Marketing responsibly and using AI to unlock esports’ potential

marketing

Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury.  Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives.  Despite the extensive disruption to live sport, there remains a whole host of options …

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Betgenius: Why esports betting is crucial during and after the COVID-19 crisis

SBC News Betgenius: Why esports betting is crucial during and after the COVID-19 crisis

Esports has provided sports betting and gaming operators with some much needed relief during financially unstable times brought about by COVID-19. However, now attention is turning to its validity after the virus threat level recedes and how the esports industry will ultimately fit into the betting sector.  Siim Ühtid, Esports Trading Manager at Betgenius, spoke to SBC News about why …

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Predrag Popovic, Fincore: ‘Security is a moving target leadership can’t sleep on’

SBC News Predrag Popovic, Fincore: 'Security is a moving target leadership can't sleep on'

Industry technology figurehead Predrag Popovic has detailed to SBC that betting leadership needs to sharpen its skillset and understanding of security breaches and cyber-attacks as it enters a new decade of complexities. Recognised as the patron developer of the modern-day betting system, Popovic is the Co-Founder of Fincore – the first technology group to develop digital risk management and wagering …

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Winning Post: Proceed with caution… Football plans its return

SBC News Winning Post: Proceed with caution... Football plans its return

Industry strategic consultancy Regulus Partners begins the week by looking at the potential resumption of football across Europe, and an industry-wide shift towards online gambling. Global: soccer and betting – ready for some own goals? While some have been getting to know and love football from Belarus and Nicaragua, the majority of fans, bettors, media companies and betting companies will …

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RTSmunity: Data is imperative to esports’ success in the betting industry

SBC News RTSmunity: Data is imperative to esports’ success in the betting industry

Esports betting has taken centre stage as a viable alternative for bookmakers during the COVID-19 crisis. However, with this relatively new sector garnering a lot of attention, questions are being raised as to how stable it is compared with traditional sports betting.  It is vital that esports betting keeps its integrity during this period as a mistake could derail the …

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Mike Ciavarella: No Tweaking… A rebuilt Newgioco is the real deal for US Wagering

SBC News Mike Ciavarella: No Tweaking… A rebuilt Newgioco is the real deal for US Wagering

Newgioco Group Chairman and CEO Michele (Mike) Ciavarella has led an eight-year project to launch the Italian legacy outfit in the US, seeking to be the best-prepared technology incumbent tackling the world’s biggest and most diverse sports market. Speaking to SBC, Ciavarella details that technology stakeholders will face a rude awakening if they simply ‘copy-paste’ European strategies to US market …

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Why leading esports titles should not be overlooked as substitutes to real sports

SBC News Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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