With only one more day to go until Jump racing’s biggest event of the year, SBC has continued the Countdown to Cheltenham by quizzing Nicola McGeady, Head of PR at Ladbrokes. She outlined the top runners and riders to keep a close eye on, and explained why punters can expect an even bigger range of competing promotional offers. SBC: Three …
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Rohini Sardana: Betting needs to find its Z appeal
Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks. Amid these prominent concerns, Generation-Z enters working life as …
Read More »Winning Post: Football data rights… the first shots of a revolution?
A disruptive legal battle brews for all betting stakeholders, as last week Sportradar challenged the narrow structure of Betgenius and Football DataCo ‘exclusive live data’ deal. Regulus Partners warns leadership to follow legal proceedings closely, as all licensing and distribution dynamics of the betting’s data value chain will be placed under review. _____________ The 250th anniversary of the Boston Massacre is perhaps a …
Read More »Countdown to Cheltenham: William Hill believes ‘in traditional ante post betting in the lead up to the Festival’
With only two days left in the Countdown to Cheltenham, SBC has been speaking with the betting industry’s major operators on what to expect from the event. We spoke with Rupert Adams, International PR Manager at William Hill, who explained that the operator believes in ‘traditional ante post betting’ in the run up to the Festival, as it allows for …
Read More »Countdown to Cheltenham: Geoff Banks labels ‘Wednesday wipeout’ as a figment of the imagination
With only three days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Geoff Banks of Geoff Banks Sports, we found out why he thinks the possibility of a Wednesday wipeout is a ‘figment of the imagination’, and why request-a-bets might not …
Read More »Countdown to Cheltenham: Wednesday racecard ‘not a worry at the moment’ says BoyleSports
With only a few days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Leon Blanche, Head of Communications at BoyleSports, he explained why the Irish bookmaker has held off ‘on going Non Runner No Bet’, and how promotional offers are helping …
Read More »Online gambling in the Netherlands: Brandeis lawyers break down key licensing requirements
Machteld Robichon and Fransje Brouwer, gaming leads at Dutch law firm bureau Brandeis, breakdown the key elements that licence applicants will need to ensure are implemented before they can enter the Netherland’s soon to be regulated online gambling market in the Netherlands. After many years of waiting, the market for online gambling in the Netherlands will finally open. As things currently stand, …
Read More »Countdown to Cheltenham: Racing Post discusses getting ‘festival ready’
There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has ramped up its pre-Festival campaign. Speaking to Head of Betting at Racing Post, Brian Morris, he told SBC how they’re getting Festival-ready, which runners and riders are worth keeping an eye on, and whether he thinks Al Boum Photo could retain his Gold …
Read More »Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival
There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success. Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …
Read More »Countdown to Cheltenham: The Festival will have its highs and lows says Betway
With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing …
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