Features

SBC EIG Interview – James Bennett Square In The Air

This week SBC catches up with James Bennett Director at Square in the Air, a specialist gaming PR and communications Agency, to discuss marketing trends and communication strategies in igaming. James Bennett has 13 years’ experience as a senior business journalist across print and online in the UK and the UAE, where he helped set up and launch The National, the …

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MGS – Live Blog – Oliver Clark Fiksu Tips to Optimise Mobile Ad Networks

Oliver Clark Director of sales Fiksu talks about App marketing and campaign strategies  talks tips and strategies for igaming operators to improve their App Download rates through specified Mobile Ad networks. Mobile gaming take up may have increased but operators remain skeptical of mobile coverage and delivery on Mobile ad-networks. Oliver Clark talks strategies for gaming operators when planning mobile …

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MGS Summit- Live Blog – Emma Crowe ‘Mobile First Thinking’

Mobile marketing expert Emma Crowe VP of Strategy and Planning for Somo Digital explains ‘Mobile First’ thinking and how gambling operators can reach their business and operational objectives. The session focuses on mobile campaign strategies and how they can be merged with mobile consumer trends. Session Summary: Crowe explains why mobile is different to other technologies, innovation in the field …

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MGS – Live Blog – Paul McNea Betfuze – Why Mobile is the New King!

Paul McNea gives the MGS Summit audience insight into what is driving mobile growth and engagement. With more than £13 billion wagered on mobile devices each year, and global growth of 13% YoY mobile gaming is looking to become king of gaming. McNea looks at trends and what is accelerating growth in the mobile gaming sector, McNea predicts that mobile …

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MGS – Live Blog – Gaming’s Social Revolution

Dara Nasr Head of Agency Sales at Twitter, discusses sports and social trends witnessed on Twitter. Focusing on how the mass public interact and engage with the social tool, Nasr breaks down the drivers and motives of social engagement and public reaction. Nasr gives sports betting and outside industry insights into how Twitter is being used to deliver better communication …

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SBC Interviews Bill Squadron of Bloomberg Sports

This Week the SBC team catches up with Bloomberg Sports President Bill Squadron, to discuss sports data analysis and Bloomberg Sports (BSports) product range as it aims to tackle the European sports betting market. Launched as Bloomberg Sports in 2010, BSports takes the technology developed by Bloomberg, the leading global provider in financial data and analytics, and applies it to …

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Opportunities in the Social Club – Rasmus Sojmark Oddslife CEO

There can be little doubt that social casinos and social poker rooms have become hugely popular. While the debate of whether the traffic on these verticals can be turned into higher grossing ‘Real Money Gaming’ players still rages, Sean Ryan from Facebook recently said that the lifetime value of a social casino player was around US$500. It cannot be denied …

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SBC – EIG Interview – Giles Thomas Director of Mimo Brands Talks iGaming Branding!

SBC catches up with Giles Thomas Founder and Director of Mimo Brands. Mimo specialises in branding in an omni-channel world, and boasts considerable experience launching and migrating brands on and between different channels in many sectors. Prior to setting up Mimo, Giles was Director of Marketing at Sega and MTV Networks. Heading up launches of new technologies, programs and TV …

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Examining The Debate on Sports Integrity & Regulation of Gaming in Brazil

Despite Brazil’s ban on most forms of gambling, betting is a popular pastime amongst Brazilian football-fanatics. The estimated size of the un-licensed sports betting market is unknown, but exponential growth is anticipated during the World Cup in 2014 and the Olympic Games in 2016. With an intensified betting activity in an un-licensed and un-monitored environment comes a higher risk of …

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SBC Interviews Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com

The SBC team catches up with Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com, a leading traffic portal (Affiliate website) for sports betting. Founded in 2003 bettingexpert.com gives detailed reviews of igaming operators on all verticals. With head offices in Copenhagen, bettingexpert targets sports betting traffic from multiple European markets, making it a leading portal for sports betting advice. Having recently released …

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