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Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Lockdown left many bettors craving new forms of entertainment as major sporting leagues ground to a halt. And for some, that came in the form of quick sports such as table tennis. BetInvest, which is targeting both renewal and modernisation, strives to hold up modern sports and explained that ‘now is the perfect time to focus on its Quick Sports …

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‘Bucking the trend’ and influencer marketing: The secret to Low6’s growth

Low6

Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications.  While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …

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Sports and slots: How ESA Gaming is combining the best of both worlds

Sports and slots: How ESA Gaming is combining the best of both worlds

With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured below) – Business Development Manager of ESA Gaming – believes that now is the right time to combine ‘elements that sport fans know’ with its quick-fire casino titles. Bookmakers are preparing for the flurry of activity that comes with some of the prime calendar events …

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Winning Post: Coming out of lockdown… Here comes the tricky part!

SBC News Winning Post: Coming out of lockdown... Here comes the tricky part!

As UK business and society have been provided with their pathways out of lockdown in H2 2021. Regulus Partners states that UK gambling is in for a rude awakening as covid triggers the industry’s generational change. Over the course of the last week, Britain has been given its (likely) path out of lockdown, statistics on online gambling activity which provides …

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Inside Edge: Man United test for Tuchel’s resurgent Chelsea

Chelsea - Chelsea's Mason Mount (left) celebrates scoring his side's second goal of the game as Manchester United goalkeeper David de Gea looks on after his mistake during the FA Cup Semi-Final match at Wembley Stadium, London.

Joe Mellor and Nick Haynes from Football Form Labs preview the biggest matches of a bumper weekend of Premier League action including Man United’s trip to Chelsea, as well as a truncated Six Nations round headlined by the ‘grudge match’ between a buoyant Welsh side and Eddie Jones’ misfiring England. For more analysis and discussion by the Football Form Labs …

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Extending the reach: Why finding the right platform provider is key

Extending the reach: Why finding the right platform provider is key

For iGaming industry suppliers, choosing the right platform partners is key to ensuring your content reaches the widest range of different operators, explained Ivan Piorischin, Product owner at Soft2Bet. But with so many platforms to choose from now, how can companies ensure that they pick the right one? According to Piorischin, working with B2B providers can provide a ‘cost effective’ …

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Isabelle Falque-Pierrotin: Market sustainability is ANJ’s first unified goal

Isabelle Falque-Pierrotin, ANJ

In 2021, industry eyes have shifted to French market developments, where top legal scholar Isabelle Falque-Pierrotin serves as the first leader of new regulatory agency L’Autorité Nationale des Jeux (ANJ). Speaking exclusively to SBC, Falque-Pierrotin shares ANJ’s objectives to develop a ‘unified era’ for French gambling by modernising its laws whilst balancing enterprise needs with social responsibility duties… Can the ANJ deliver …

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WATCH: ‘FSB Meets…’ Rasmus Sojmark and his vision for SBC

WATCH: 'FSB Meets...' Rasmus Sojmark's vision for SBC

Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …

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Coexistence of physical and digital: NSoft reflects on betting business in 2020

NSoft

Ivan Rozić (pictured), SVP of Global Sales and Business Development at NSoft, reflects on the lessons learned during 2020, before predicting a more successful coexistence for online and land-based betting when retail is back to full strength. In November 1956, Isaac Asimov published a science fiction short story called “The Last Question” which beautifully describes an overlapping relationship between physical …

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Alex Kornilov, Betegy: The future of marketing is automated

Betegy

Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …

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