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football ball on pitch
BREAKING
Features
Time to read: 5 min
Digitain: flexibility will help sportsbooks win the World Cup
June 2, 2026
26:20
BREAKING
UK
Time to read: 4 min
evoke makes new directorate appointment as rumours of TPG financing takeover arise
June 1, 2026
Houses of Parliament, as pressure on UK betting advertising ramps up
00:32
BREAKING
Featured News
Time to read: 5 min
Gambling restrictions creep in UK welfare fallout
June 1, 2026
SBC Stock Ticker Visual, as August sees boosts for Genius and Evolution and falls for Flutter and Bally's
BREAKING
Features
Time to read: 5 min
SBC Stock Ticker: May sees a Genius recovery while Flutter reviews London listing
June 1, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Marketing
Time to read: 5 min
Sponsor Spotlight: DragonBet ties local deal as we await a Here We Go for Betway and Man Utd
May 29, 2026
The coastline of Namibia, which has become Sunbet's third market in Africa
29:46
BREAKING
Sportsbook
Time to read: 5 min
Africa Overview: Sunbet and BetPawa take on new markets
May 29, 2026
Skyline of Vienna, Austria
BREAKING
Featured News
Time to read: 4 min
Austria begins road to 2029 online gambling liberalisation
May 29, 2026
PSG winning the Champions League final, which they will compete in again tomorrow
05:00
BREAKING
Europe
Time to read: 5 min
Champions League final countdown continues as PSG markets proving popular with punters
May 29, 2026
Bruno Fernandes Man Utd, representing the club's reported partnership with Betway
25:23
BREAKING
Europe
Time to read: 4 min
Man Utd rumoured to have secured £20m Betway deal which ducks incoming sponsorship ban
May 28, 2026
An Entain logo at an SBC event
25:39
BREAKING
UK
Time to read: 3 min
Ex-Bally’s and Aristocrat counsel Sheila Bangalore joins Entain board
May 28, 2026
John Cook: data is the most powerful marketing tool in iGaming
BREAKING
Features
Time to read: 6 min
John Cook: data is the most powerful marketing tool in iGaming
May 28, 2026
BREAKING
Interviews
Time to read: 6 min
Tommy Kearns: XpertOS to bring harmony to agentic AI disruptions
May 28, 2026
A man playing virtual football to illustrate SIS offering.
BREAKING
Features
Time to read: 6 min
From retail to 24/7 digital sports: How SIS is redefining sportsbook content
May 28, 2026
Accor Stadium, where State of Origin I is taking place
BREAKING
Marketing
Time to read: 5 min
Could this year’s State of Origin be the last where Australians see gambling ads?
May 27, 2026
SBC Leaders issue 40 cover featuring Fanatics Betting & Gaming’s Chief Marketing Officer Selena Kalvaria
BREAKING
Features
Time to read: 6 min
SBC Leaders magazine: Putting the fans first at Fanatics
May 27, 2026
bet365 offices, as the business launches in France
21:13
BREAKING
Sportsbook
Time to read: 4 min
bet365 secures ANJ approval to launch in France two weeks out from 2026 World Cup
May 27, 2026
Cityscape of Helsinki, capital of Finland
BREAKING
Europe
Time to read: 5 min
Get planning, or die tryin’ - words of advice for Finland’s 2027 market launch
May 27, 2026
person swiping on mobile
BREAKING
Features
Time to read: 6 min
BETBY Stories: a familiar feature bringing sportsbooks into the mobile-first era
May 26, 2026
Gamstop sees early self-exclusions numbers soar
BREAKING
Features
Time to read: 8 min
Logifuture: Always-on betting drives sportsbook growth
May 26, 2026
Argentina
BREAKING
Interviews
Time to read: 7 min
Buenos Aires City Lottery: the problem with predictions is the grey area
May 26, 2026
Stadium of Light, home of Premier League club Sunderland AFC
BREAKING
Features
Time to read: 6 min
Bookies Corner: looking back on a Premier League season to remember ... or forget
May 26, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Sport
Time to read: 5 min
Sponsor Spotlight: Betano, Betfred and FanDuel land huge deals
May 22, 2026
2025/26 Premier League champions Arsenal's Emirates Stadium
BREAKING
Football
Time to read: 7 min
“Arsenal almost certainly 26/27 favourites” - Paddy Power, Betway and Betfair’s Premier League reflections
May 22, 2026
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Featured Articles
Flags of EU member nations and the EU in Brussels, Polymarket is currently lobbying the trade bloc
BREAKING
Featured News
Time to read: min
Ireland omits common tax on iGaming from first draft EU Budget 2028 
October 13, 2026
SBC signs Lisbon deal
BREAKING
Events
Time to read: min
SBC signs long-term agreement to remain in Lisbon until 2030
October 2, 2026
BREAKING
Events
Time to read: min
SBC Summit Day 3: Prediction markets praised as "extraordinary opportunity in innovation" but doubts remain
October 1, 2026
BREAKING
Features
Time to read: min
SBC Summit: Reflecting on the global expansion of the AFA brand
October 1, 2026