Interviews

James Taylor – Yieldify – Thinking in Real Time

James Taylor, International Business Development Manager for Yieldify, one of Britain’s fastest growing digital marketing start-ups, tells SBC that with growing marketing and retention costs, igaming operators can no longer disregard real time data and marketing actions. Yieldify  is a multi-channel analytics and remarketing platform that helps e-businesses drive incremental revenue from their website. Their technology works by tracking user …

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Colossus Bets: Providing lotto sized sports jackpots

Bernard Marantelli, CEO and founder of innovative football pool operator Colossus Bets, explains how the company is continually developing its B2B and B2C offering. You’ve just launched HDA15 – a 15 team accumulator with a £1m jackpot. What is the thinking behind this? We built this company in the belief the public wanted lotto sized sports jackpot bets with Fractional …

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SBCNews – SIGMA Interview – Base Camp Malta!

The Summit of iGaming Malta (SIGMA), commences on the 31st of October, and promises to be the most important new igaming conference in the 2014 igaming conference calendar. SIGMA will put to the forefront of its agenda, key operational and marketing issues effecting igaming operators and business suppliers. SIGMA is the first major igaming summit to be hosted in Malta, …

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Dorothy Creaven Element Wave – EIG Berlin Interview – We Have Lift Off

Focusing on new ventures and business services entering and engaging in the gambling/igaming sector, Team SBC and EIG caught up with mobile engagement expert Dorothy Creaven CEO and Founder of  Element Wave.  Winner of the 2013 EIG Barcelona Start-Up Launch Pad, Element Wave looks to bridge the acquisition and engagement gap between mobile apps and their users by providing clients …

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Richard Hogg: ‘one of the hardest projects I have been involved with’

SBC News caught up with Richard Hogg, founder and co-director of the BiG Foundation, to find out more about the inaugural BiG Sports Dinner, which is being held at The Dorchester on 10 September. What can you tell us about the BIG Foundation? The idea of the BiG Foundation was conceived a couple of years ago but remained just an …

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Rory Anderson: 12Bet happy to be in Hull

12Bet will be back on a Premier League team shirt this season after the Asian-facing bookmaker signed a deal to become Hull City’s new main sponsor. 12Bet CEO Rory Anderson explains how the deal came about and what value it gives to the firm in terms of international exposure.   SBC: First up – Why Hull City? Anderson: There were …

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Chris North GamCrowd – EIG Berlin Interview – Creating a Funding Full Cycle

The upcoming EIG Berlin Expo (21-23 October) will study present and future impacts on the gambling/igaming value chain. Team SBC and EIG caught up with GamCrowd CEO & Founder – Chris North, to discuss new venture financing in the gaming sector. Chris North details how knowledge driven crowd funding, can better help gaming ventures and new ideas come to fruition. …

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Ory Weihs XLMedia – SIGMA Interview – Public Gains

Ahead of the Summit of iGaming Malta (31 Oct – 1 Nov), Team SBC talks to XLMedia Founder and CEO Ory Weihs, to get the lowdown on XL Media’s successful IPO launch. Having founded XLMedia in 2008, Ory Weihs successfully negotiated an initial public on the London AIM in March 2014, making XLMedia the first specialist igaming marketing company to …

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32Red’s Ed Ware: making betting more interesting

On the back of 32Red‘s impressive six month results, announced earlier this week, SBC caight up with CEO Ed Ware to ask a few more questions about performance. Can you provide any colour on the performance of 32RedSport? What are your ambitions for this channel? It is very early days with the performance of 32Red Sport and I wouldn’t want …

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Rob Painter – SkyBet – On Sponsorship

With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as …

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