Interviews

Area for interviews

Simon Westbury: Preparing the Digitain team for international expansion

international

“To me, the team that sits out there is my product.” A clear message for the growing sales team at Digitain from Simon Westbury, as he spoke exclusively from the igaming software provider’s head office in Armenia.  Westbury, Digitain’s Chief Business Officer, caught up with SBC News to discuss preparing for Euro 2020 and longer-term plans for international expansion. He …

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Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

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Catena Media and Better Collective react to the relaunch of bet365 Partners

bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …

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Betsson: Greek market a great opportunity despite high-cost regime

SBC News Betsson: Greek market a great opportunity despite high-cost regime

Last month, Betsson AB disclosed its intentions to become a new player in Greece’s re-regulated online gambling regime, securing two Hellenic Gaming Commission (HGC) licences. Starting from ‘Ground Zero’, Betsson aims for growth within the high tax and brand saturated Greek marketplace.  Speaking exclusively to SBC, Chief Commercial Officer, Ronni Hartvig, and Greece MD Thanos Marinos stated confidence that Betsson’s …

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Dave McDowell: Why ‘modern and modular’ technology is crucial for meeting changing customer demands

Dave McDowell: Why ‘modern and modular’ technology is crucial for meeting changing customer demands

Modern technology, content and platform stability were among the core components highlighted when it comes to considering whether or not operators should consider platform migration. As part of the webinar entitled ‘Is your platform prepared for the ultimate 18 months of sports betting?’, FSB CEO Dave McDowell explained that the company underwent a series of technology upgrades which has helped …

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Why JKR is taking a ‘partnership first’ approach to its investments

SBC News Why JKR is taking a ‘partnership first’ approach to its investments

JKR Investment Group has already established itself as a key partner for international companies including BETER and Betegy that provide B2B solutions to the world’s biggest  sportsbooks.  But for both Alexander Gusev, the company’s CEO and Nikola Teofilovic, JKR’s Senior Investment Manager, the key to its success can largely be attributed to strong partnerships, industry expertise and a customer-first approach. …

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BetBooster: Providing pre-match and in-play engagement boost through LSports

BetBooster

BetBooster, an automated betting stimulation service developed by LVision and solely distributed by LSports, is generating close to 100,000 bets on average each month for its sportsbook partners. The product produces targeted sports insights for sports bettors, seamlessly mixed into the traditional sportsbook layout, with the information based on historical data, live incidents and AI analysis – covering both pre-match …

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Justin Geiger, Spotlight Sports Group: Enhancing the sports betting experience with Superfeed

Superfeed

Three quarters of sports bettors prefer picks and projections over raw statistical data, said Spotlight Sports Group VP Sales Justin Geiger, as he discussed the recent launch of Superfeed – a feed turning data into digestible insights and verdicts for sports events. As part of an exclusive interview for Gambling TV, he also explained the product’s ‘make more events matter’ …

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Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

SBC News Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

A year after its postponement, the Eurovision Finals return this Saturday  (22 May), with European broadcasters anticipating a record-breaking audience for Europe’s live international pop contest. SBC gets the lowdown on what may well be the bookies most difficult market to price, factoring live contestants’ performances, controversial judging, cultural bias and as always Europe’s conflicting political relationships.  _________________________ SBC: Following …

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