Interviews

Area for interviews

Better Collective Spotlight: Taking the safer gambling conversation to the next level

SBC News Better Collective Spotlight: Taking the safer gambling conversation to the next level

For November’s Better Collective Spotlight, we delve into the world of social responsibility and some of the initiatives that the Danish sports media publisher has introduced to tackle problem gambling behaviour. Following on from Safer Gambling Week (SGW), which took place from 1 – 7 November, Esben Skou Vinther, Senior Director for Group Strategy & Execution, told SBC News that …

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Back to our roots: Why sport is at the core of the Enetpulse identity

SBC News Back to our roots: Why sport is at the core of the Enetpulse identity

With a completely updated visual and voice identity, Enetpulse is aiming to bring even more excitement back into the sports data solutions they provide to the worldwide market. But what does this new sports vibe actually show? Well, it’s an acknowledgement of what the core of sports data is, according to Enetpulse.  In a conversation with SBC News, Simon Skarsholm …

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GameScorekeeper: Why betting on esports should be “subtle and secondary” to entertainment

esports

Felix Klastrup, founder and CEO at GameScorekeeper, explains how it has developed into a specialist esports data provider, helping its customers grow and adapt to the ever evolving esports industry. He talks about building the data platform that remains the foundation for its products today, starting out with the ‘perfect customer’ in Pinnacle, creating an ‘entertainment-first’ environment and why the …

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Aiste Garneviciene: Reflecting on BetGames 2021 milestones

Aiste Garneviciene: Reflecting on BetGames 2021 milestones

2021 has been filled with several milestones for BetGames, the company’s Chief Operating Officer Aiste Garneviciene told SBC News. But as we edge closer to the new year, it’s full steam ahead for the live games supplier as it seeks to expand into new markets.  Reflecting on the last 12 months, Garneviciene discussed how Lotto Reloaded has been received by …

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William Woodhams, Fitzdares: Winning the long term game with customer experience

William Woodhams, Fitzdares: Winning the long term game with customer experience

Creating a more personalised customer experience has long been front and centre for Fitzdares, and according to CEO William Woodhams, a stand-out journey is what helps distinguish an operator from the competition. Speaking at the recent Betting on Sports Europe, you can view the panel sessions on demand here, Woodhams expressed the importance of customer experience when engaging with bettors. …

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Stats Perform & Signify: Tackling online abuse is duty of care for all sports stakeholders

SBC News Stats Perform & Signify: Tackling online abuse is duty of care for all sports stakeholders

As part of a headline project announced this summer, Stats Perform and AI integrity partner Signify pledged to enhance Threat Matrix a sophisticated monitoring tool to help tackle and tackle social media abuse witnessed across all sports markets. Project leads Jake Marsh Global Head of Integrity at Stats Perform and Jonathan Hirshler CEO of Signify outline the multi-layered challenges of …

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Suzohapp: Using our European knowledge to fuel US expansion

SBC News Suzohapp: Using our European knowledge to fuel US expansion

As the world emerges from the pandemic, SUZOHAPP aims to enhance the in-person sports betting experience for punters who have become accustomed to gambling via their mobile devices. Speaking to SBC, Todd Sims – Vice President Sales Gaming & Amusement, Americas at SUZOHAPP – explains how the hardware provider is using learnings from the European market to fulfil its US …

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Richard Kidd, Bayes Esports: Developing the next generation of audience engagement

SBC News Richard Kidd, Bayes Esports: Developing the next generation of audience engagement

Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities.  Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …

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