In a fast-moving and ever-evolving sports betting industry, sportsbook customers have come to expect a higher level of wagering, always looking for something new to enhance their experience and new ways to bet on their favourite markets. SBC sat down with Oren Cohen Shwartz, CEO of Delasport, to talk about the firm’s latest innovation – If Bet. SBC: How would …
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As more of the world opens up to regulated sports betting, Altenar is confident that it can deliver a stand-out user experience for its customers across the world. That’s according to Domenico Mazzola, the company’s Chief Commercial Officer. Speaking to SBC, Mazzola highlighted some of the recently launched products that have been added to the Altenar portfolio, before explaining why …
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From shots on target to player tackles, stats betting and data-driven markets have deeply enriched the matchday offering that sportsbooks provide over the last few years. Speaking to SBC Leaders, Abelson Odds’ Chief Operations Officer Jeevan Jeyaratnam shines a light on how stats betting has evolved from a unique feature of sportsbook markets to an integral part of any operator’s …
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Ben ‘Noxville’ Steenhuisen (pictured right), Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a mostly stagnant pool. …
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The gambling industry has changed substantially over the last few years, most notably with the growing influence of the online sphere on how we consume information and entertainment. Speaking in the latest SBC Leaders magazine, Betsson Group CEO Pontus Lindwall explained that when he first entered the online gambling industry in 1996, the sector was very much in its infancy. …
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New York. If you can make it there, you can make it anywhere … at least according to Sinatra! And for Better Collective, the Empire State forms a large part of its strategy to conquer the US market. Marc Pedersen, CEO of Better Collective US and SVP of Business Development and M&A, walks us through the company’s recent partnership with …
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With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as it places compliance at the …
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Casino operators can extend the reach of their content to new audiences by adding a sportsbook platform to their portfolio, Technamin CEO Suren Khatchatryan told SBC. Speaking ahead of ICE, the CEO shed some light on why a tailored platform is integral to the overall betting experience before highlighting his reasons why now is the perfect time for casino operators …
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“BetConstruct has found a neat way to translate chaos into harmony”, the company’s Head of Business Development Anna Poghosyan told SBC News, as she discussed the company’s new igaming platform, Spring, and its igaming console, SpringBME. Ahead of ICE next week, Poghosyan gave us a sneak peak of what we can expect from BetConstruct at the event before explaining why …
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Operators must prepare to meet the increased demand for soccer player markets in 2022, as more bettors – driven by trends from the US and advancements in player data, become accustomed to the growing availability of statistics and bet builder products. Reuben Thomas – Commercial Director at Abelson Info – tells us about Player Incident Pricing & Settlement, or PIPs, …
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