Interviews

Sean Carr – Dafabet – Partnering up in esports

Sean Carr is Dafabet’s eSports Liaison. Having signed a partnership with one of the world’s leading esports organisations, Fnatic, Dafabet is clearly aiming to lead the line in terms of major bookmakers getting involved in this space.  We spoke to Sean about the partnership with Fnatic, being the industry’s sole esports liaison and Dafabet’s plans for the future. SBC: How …

Read More »

Oleg Voronko – Esportsfield – Providing a platform

With more and more looking to find a way into esports, and an increasing number of non-endemic sponsors looking to move into the space in some form companies that provide a helping hand stand to do rather well.  As a B2B platform provider and host Esportsfield is one such company. We spoke to Co-Founder and Head of Product Oleg Voronko about …

Read More »

Orville ‘KDem’ Shannon – Empire Arcadia Silverbirds – Going Pro in FIFA

EA announced its launch of an esports division back in December 2015 with Peter Moore also announced as COO.  The best known EA Sports franchise is undoubtedly FIFA, and with the latest FIFA Interactive World Cup (FIWC) televised on networks including Fox and Sky Sports, the company is aiming to continue to push the popular title further into the realm …

Read More »

SBC Leader Profile – Marion Gamel – Betsson Group: Navigating a multi-brand approach

SBC latest leader profile speaks to Betsson Group Chief Marketing Officer Marion Gamel, regarding leading her company’s ambitious international multi-brand marketing strategy. A former Google Europe executive, who has consulted multiple leading enterprises on international advertising, Gamel details to SBC readers the changing values in industry marketing as operators seek deeper intelligence gained through better data process and analysis.  ___________________________________ …

Read More »

Jacob Curciel – Optima – Giving the bookmaker full control #bofcon

Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …

Read More »

Vahe Baloulian – BetConstruct – #Bofcon 2016

Award winning developer and betting industry supplier BetConstruct is a silver sponsor at this year’s Betting on Football Conference (#bofcon). Ahead of the event this week we spoke to CEO Vahe Baloulian about getting things right ahead of a major tournament such as Euro 2016 and retention strategies beyond, as well as the year ahead, how mergers are like marriages and …

Read More »

Matt Wilson – Ball Street – The Influence Channel

Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output.  Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …

Read More »

Enetpulse thinking big with Euro 2016 microsites

 As firms gear up for this summer’s Euro 2016 tournament, Enetpulse has launched its new microsite solution specifically for the tournament. Business Development Manager Jesper Kamp explains the thinking behind it. What is appealing about a microsite for Euro 2016? What our clients will get is the holistic Euro 2016 experience for desktop and mobile users. The Enetpulse Euro 2016 …

Read More »

Thomas Igou – i-Gaming Forum – Spotlight on Nordic market diversity

The i-Gaming Forum today returns to Stockholm, as industry delegates gather to discuss the latest factors, trends and regulatory impacts effecting the lucrative Scandinavian online betting markets. SBC caught up with i-Gaming Forum Programme Director Thomas Igou to discuss this year’s conference and overall sector developments. Igou details how i-Gaming Forum aims to showcase the diversity of individual Nordic betting …

Read More »

Andy Scott – Digital Fuel Marketing – #Bofcon 2016

Andy Scott is a Senior Account Manager at Digital Fuel Marketing, one of the sponsors of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st.  The Digital Fuel squad has been selected from marketing teams at some of the leading sports betting and gaming operators around the globe. Digital Fuel works with clients at all stages …

Read More »