Interviews

Ahead of the Betting on Sports Conference (15-16 September), James Waterhouse Founder of Equotion details to SBC readers how ‘big data’ has impacted betting’s operational value chain. With all betting stakeholder’s demanding greater data efficiencies, Waterhouse tells SBC that industry players should seek to implement diverse data models and approaches in order stay ahead of competitive field. _______________________ SBC: James …

Following the International in early August of this year, for which the victorious team Wings Gaming came away with $9.1m (£7m) as a prize, esports betting experienced a notable surge.  Danish operator Danske Spil started out in esports in 2014. It also operates eOddset TV to accompany this with regular guests to analyse competitions and drive interest. We spoke to …

Both fantasy and esports are very much buzzwords in the igaming world right now.  Scott Burton is the CEO of a company which is a major player in both; eSportsPools. The community centred site is also partnered with Na’Vi, or Natus Vincere, a popular team with over 355,000 Twitter followers. For those whose Latin is getting a bit rusty it …

Marathonbet has been confirmed as an Affiliate and Media Event Sponsor for Betting on Sports! Just a few weeks before the conference, we caught up with Viktor Hoffmann, CEO for Marathonbet since June 2016, who shared his excitement over the upcoming ‘Networking Extravaganza’ in London. Hoffmann, who first joined Panbet in June 2015, will also be appearing as a speaker at …

Live betting has revolutionised the online betting market, but can this core function aid industry stakeholders’ day-to-day operations beyond market pricing. Ahead of the Betting on Sports Conference (15-16 September) SIS Commercial Director Paul Witten details to SBC readers how bookmakers and service providers can optimise ‘live betting environments’ with a view of maximising all-round value chain functions. _________________________ SBC: …

Bookmakers are using a range of sports for marketing purposes, but which sports are proving to be the best, and most accommodating, partners? Tom Seymour of Durham County Cricket Club (CCC) will be speaking on the ‘Different Ball Game’ panel at Betting on Sports. As Commercial Director for one of the leading clubs in the country, Seymour is well placed …

The current trials and tribulations facing new sports betting operators will be discussed at BOS Conference’s ‘New Faces’ session. In a mature digital market, can new incumbents not only challenge legacy operators but further create fresh thinking and new industry values? Johan Styren CEO of igaming operator LeoVegas details to SBC readers the preparation and launch of LeoVegas Sports, as his …

Richard Moffat Managing Director of leading UK sports betting affiliate OLBG (olbg.com) speaks to SBC on his firm’s recent international expansion and business strategy which has seen OLBG launch its player referral services in Spain, Australia, Ireland and Romania. Moffat details to SBC readers how entering new international markets has tested OLBG’s day-to-day operations and marketing values as an industry …

Karol Corcoran is the International Marketing Director at FanDuel. It’s an important period for the company with the EPL kicking off this Saturday and the debut of its new product built for the UK’s football fans.  We spoke to Karol about why they set about creating a product from the ground-up, marketing strategy and club partnerships. SBC: Tell us more …

Paul Leyland, Founding Partner at industry advisors Regulus Partners, will open the ‘Betting on Sports’ Conference (15-16 September, Grange Tower Bridge Hotel London) detailing the potential impacts of BREXIT on betting stakeholders and the sector’s value chain. With the betting industry likely to face internal and external conflicts, Leyland details the demands governance, and leadership will likely face in testing …