Interviews

Just a few weeks ago, Microgaming signed a licensing agreement with Edgar Rice Burroughs Inc., brokered by Creative Licensing Corporation, which gave them exclusive rights to the Tarzan™ name for online slot games. SBC News were interested to find out more about Microgaming’s interest in the Tarzan name, how it relates to the newly released film, and how they expect …

Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

Just last week, Tempobet announced that Roberto Carlos will be its brand ambassador for the new Football season. The former Real Madrid left back has signed a 12-month deal with the online sportsbook. We caught up with CEO Mark Clayton to find out more about the emerging bookmaker: SBC: How excited are you to announce the signing of Roberto Carlos …

Alexandre Tomic Co-Founder and CEO of online casino operator ALEA, details to SBC readers how his brand SlotsMillion maintains a portfolio of over 1,000 slots.  Managing one of the fastest growing European online casino brands, Tomic sheds insight on his firm’s approach to efficient partner selection for content and selective market strategy  for future growth.  ______________________ SBC: SlotsMillion now has …

Manuel Concepción is the CEO at Bantasy, a DFS provider based in Miami, Florida. Bantasy caters to both Android and iOS users and is available on the Google App Store and the Apple Store.  We caught up with Manuel to talk all things DFS, the great skill vs luck debate and the current state of play in the USA. SBC: …

Earlier this week, Trevor Keane, Co-Founder of Celtic eSports, announced plans to launch a new league in Autumn 2016, featuring local players as representatives of football clubs from the top leagues in Scotland, Wales, Northern Ireland and Isle of Man. Just a few days on, we caught up with him to find out more about the format of the league, …

Mondogoal is one of the largest DFS operators in the world and has partnerships with some of the football greatest clubs from Real Madrid, to Barcelona, Chelsea and Roma.  It recently established deals with SISAL and Lottomatica in Italy, and so the discussion about how DFS operators and bookmakers can complement rather than challenge one another has come to the …

A Betting on Sports conference speaker (15-16 September), Pinnacle Marketing Director Harry Lang details to SBCNews the changing dynamics of marketing leadership amid new industry values focusing on data, knowledge-sharing and intelligence. Lang tells SBCNews, that the future industry marketing winners will ultimately test industry legacy values in what is now a more accountable marketplace… __________________________ SBC: Harry, great to catch …

BetITBest CEO Nico Jansen, who is speaking at this week’s World GES in Barcelona, reflects on the advantages of a strong Germany squad at Euro 2016 for his business. How has business been during the Euros? Is Germany’s progression good for BetITBest? In terms of our traffic, which mostly comes from Germany, the progression of the German team is quite good …

Following on from the iGaming Supershow in Amsterdam, Nick Hill – Sales & Marketing Director at EveryMatrix, details to SBC readers the operational impact of continued changing dynamics between industry software suppliers and their operator client base. As operators have to meet new consumer standards and trends, Hill details that industry progress and development should ultimately challenge sector legacy values …