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Privet comrades, SBC’s Bookies Corner returns with industry stakeholders giving their first opinion on Russia 2018’s World Cup cast. Which teams have impressed bookmakers during the qualifying stages? Who are the current tournament favourites? Which failed teams will be missed most by bookmakers and will England roar or wimp out of another major football tournament? SBC gets the initial Russia …

Scott Longley details industry charity GambleAware’s bizarre criticism of Sky Bet’s English Football League (EFL) sponsorship extension, in which the online betting firm has placed consumer responsibility and safety at the heart of its marketing initiatives.    _______________ Sky Bet might be forgiven a measure of bemusement after the company found itself under attack from the problem gambling charity Gamble …

Diversity in consumer market selections is impacting the retail betting experience. John Pettit, MD for UK, Ireland, Asia and Australia at Playtech BGT Sports states that self-service betting terminals (SSBTs) content is now more important than ever before… ________________ The retail betting sector has faced several challenges in recent years, with the digital revolution requiring operators to change strategy and …

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the fifth diary of this series, we are moving towards the present day. It’s the summer of 2017 and the product is live, but there are a …

One of the most important themes running through the gambling sector today is the issue of regulatory oversight, writes Pavel Korolev, Business Development Director for InBet Games. The issue of regulatory oversight is of paramount importance to every gambling operator; what you can and cannot do in any given jurisdiction varies from country to country and keeping on the right …

Operators should think very carefully about using a platform owned by other operators, according to BtoBet Chairman Alessandro Fried. In the latest white paper report for BtoBet, Fried assesses trusting times for sportsbook and casino platform providers, and whether outsourcing your product or developing it in-house is the best way to go. “To be able to deliver a long-lasting software …

The bookmakers of the future may not be who you’d expect, writes Stuart Whitfield, CEO at Erlang Solutions. Chris Eaton, industry expert, integrity monitor and former investigator for INTERPOL is quoted as saying: “In 10 years’ time, I expect sports betting to be part of major telecommunications companies and data companies.“ Technology and telecommunications companies deal with massive volumes of data …

On 31 October, Gambling Minister Tracey Crouch announced the launch of a 12-week consultation on proposals for changes to gaming machines and social responsibility measures that will run until 23 January 2018. The consultation covers Government proposals relating to: maximum stakes and prizes for all categories of gaming machines permitted under the Gambling Act 2005 (including a reduction in the maximum stakes …

Is the storied Ladbrokes brand approaching the end of its usefulness, being eaten from within by the now stronger Coral? Scott Longley speculates…. ________________ Ladbrokes Coral was understandably keen to accentuate the positives from this week’s third-quarter trading statement saying it represented “another positive period” for the group as a whole and adding that the digital performance was “strong.” This …

With domestic basketball leagues underway across the globe, bookmakers are preparing for what will undoubtedly be the biggest betting season the sport has ever seen. Sam Hill Business Development Director for Betgenius details basketball’s unique intricacies, detailing to stakeholders the requirements needed to develop effective betting markets… ______________________ Over the past couple of years, we have seen basketball overtake tennis …