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Let’s start with an obvious truth. Diversifying incomes has to follow both changes to technology and the evolution of customer demands. This is the only way that organisations, in any walk of life, can remain profitable by answering to the market’s needs.  Now, unsurprisingly, sports leagues and organisations fall under the same rules. This has, naturally, forced a change in …

Opening the week, industry strategic consultancy Regulus Partners offers its insight into reviews to the UK gambling policy, changes to the Belgian advertising mandate, and Norway’s proposed maximum loss limits. UK: in Parliament – Watson keeps powder dry in rain-swept Brighton Britain’s ongoing political and constitutional crisis finally swept petty discourse on gambling policy aside this week – but only …

This week, employers across the country participate in ‘National Inclusion Week’, which aims to promote wider diversity and inclusion across a number of different sectors.  For global gambling, All-In Diversity Project (AiDP) continues to work towards establishing more inclusive corporate frameworks and cultures. Kelly Kehn, Co-founder of All-In Diversity, assess how incumbents have progressed on its inclusion directives, tackling complex issues …

Operators are under more pressure than ever to spread their resources across, and deliver, within rapidly growing regulated markets. Alistair Boston-Smith, Chief Strategy Officer at Bede Gaming, explains how important it is for brands to select the right technology to get the most from their sports offering. Let’s not beat around the bush, seeking geographical expansion or product diversification are …

Cloud technology comes in many forms. The most well-known are the ultra-scale cloud providers like Amazon’s AWS or Microsoft’s Azure. The benefits of cloud from these providers are clear, writes Justin Cosnett, Head of Solution Architecture at Continent 8 Technologies. Unlimited compute and storage capability charged on a usage (OPEX) basis. Arguably it’s “cheap” too – I’ll come back to that. …

Bookmakers face a bruising time as the Rugby World Cup Japan 2019 (RWC Japan 2019) kicks-off this Friday 20 September. Facing a raft of inbound patriotic bets placed on ‘home nations’, can bookmakers trust the formbook in what could become betting’s most unpredictable market of the year… SBC gets the bookies lowdown! _____________ SBC: Featuring six market leaders that have all …