In the realm of sports sponsorship, at least, the online gambling sector is finding a more relaxed attitude to shirt sponsorship in Germany than it is in the increasingly riven UK __________________ Away from the numerous cry havocs and blasts of war echoing in our ears as the debate in the UK around gambling reaches yet another pitch it is …
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George Kidd – The Senet Group – Squabbling helps no-one
Senet Group, the lead responsibility body for gambling in the UK, has marked the first Responsible Gambling Week by launching its Quarter Four awareness campaign. This will include stand-alone responsible gambling advertising at a number of live football matches and 2,000 more adverts across channels that are known to be popular with those who are likely to gamble online. George …
Read More »Graham Cooke – Qubit – Straight shooting on AI as a technology and business matter
Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions. Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …
Read More »BetRegal diary – Defining our acquisition strategy
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …
Read More »Scott Longley – City eyes ‘machine mitigation’ for Ladbrokes Coral
Awaiting the outcome of the UK government’s triennial review on maximum stakes on gaming machines, analysts at Morgan Stanley see light at the end of the tunnel for Ladbrokes Coral __________________________________ To accompany the incendiary comments from Paddy Power Betfair on fixed odds betting terminals (FOBTs) in a letter to the government’s triennial review last week, the company gave a …
Read More »Jonas Jansson – Kambi: Why Instant Betting offers an in-play edge
Kambi Group Plc Chief Operating Officer (COO) Jonas Jansson believes instant markets could help operators differentiate in a clustered sports betting market. Jansson details to SBC readers what new instant dynamics can be brought to market… _____________________ There can be little doubt, live betting is the sportsbook battleground of the moment, and is likely to be for some time. That’s not …
Read More »BetRegal diary – Defining our go to market strategy
Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …
Read More »Strictly Come Dancing on top in reality television betting stakes
Strictly Come Dancing (SCD) has waltzed back onto our screens, with the BBC’s flagship reality show overlapping ITV’s X-Factor and dominating the viewing figures. Simon Cowell and co managed a paltry 5.4 million compared to its rivals 10.2 million, but is this popularity on screen mirrored in the betting community? Jess Bridge of Ladbrokes has spoken to SBC about the …
Read More »Alessandro Fried – BtoBet – Changes of the bettors
Alessandro Fried, Chairman for BtoBet, has published a new white paper on the changing habits of bettors and a technological revolution in both daily and gaming life. The wide-ranging report, which details the evolution of the bettor, the 3D view of the consumer and an increased level of automation in the industry, also questions whether the sports betting sector is …
Read More »SBC Bookies’ Corner – Increasing the betting value of international football
In an effort to eradicate mundane friendlies from international football, UEFA has announced that it plans on introducing a new international tournament called the Nations League. Should the tournament, which will run alongside Euro 2020 qualifiers elevate the levels of fan interest in international breaks as intended, it could also serve to heighten the value of international breaks as a …
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