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Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

It is fair to say that the move which saw US states begin to legalise gambling within their boundaries is the biggest move the industry has seen for many years, writes Bettor Media‘s Jack Holmes. Everyone is looking to take a slice of the pie, and when you think how many people live in the US, how many sports fans …

“If you are in manufacturing, it’s the factory. If you are running a shop, the hosting is your store. And you must treat it that way.” This was an analogy used by Rickard Vikström, Founder at Internet Vikings, to frame the importance of hosting services to an online business as part of a recent webinar. He said: “I’ve seen so …

Just five months on from its latest instalment, and we’re ready to return to Augusta National for the 85th edition of The Masters.  Despite the limited number of patrons at this year’s tournament, a return to its traditional April placement will be a welcome change from the drizzly one-off (hopefully) November edition, as world No.1 Dustin Johnson attempts to become …

Africa has been widely touted as the next land of opportunity for the igaming industry, according to Slotegrator, who points to advancements in technology, economic expansion and mobile penetration as three key drivers for growth across the region. Africa offers a unique set of conditions that is likely to result in a rapid expansion of the online gambling industry in …

BetInvest has taken the last 12 months as an opportunity to reflect and finetune its offering, which includes new and innovative UX and UI for its online platform. So what’s new?  Appearance The BetInvest online platform, which is certified by NMI, was initially designed with convenience in mind, both for its partners and their players. But following the ‘major updates’ …

Adam Gontarz, CEO for custom software development company CrustLab, writes for SBC News about the emerging trends across the betting and gaming industry, and how 2021 promises some interesting technological developments. With the constant evolution and advancement of technologies within the betting and gaming industry, what was maybe considered ‘hot’ one day may be replaced by a new development or …