Kenya’s betting and gaming market has seen a number of regulatory challenges in recent years, particularly with regards to tax, but the sector still holds many opportunities for operators. In a panel at the SBC Digital – Africa event – sponsored by PM Affiliates and betgames.tv – David Moshia, Managing Director of Gaming Advisory Africa, moderated a conversation between four …
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Darina Goldin, Director of Data Science at Bayes Esports, takes a look at seasonal trends within the esports industry and why she learnt to embrace the chaos that comes with trying to forecast esports events in 2021. If something is seasonal, it means that it fluctuates within a calendar year in a predictable fashion. This is true for shopping, the …
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Euro 2020 is finally going ahead this summer. It’s been a while coming and I – like all sports fans and bettors – am excited to get involved in the action of a fully-fledged major soccer tournament once again, writes Marco Blume (pictured), Trading Director of Pinnacle and the operator’s B2B arm Pinnacle Solution. Russia 2018 is now becoming a …
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Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …
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Think about leasing some hardware for your business. You know you’re getting the best in tech at that time. And you’re comfortable with the amount you’re spending relative to either the time it is saving you or the revenues you can make back. Now consider what happens when the lease ends. What was best-in-class a few years ago might now …
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Vahan Sahakyan, CRM Product Owner at Digitain, writes for SBC News about how the sports betting software provider has been developing the use of artificial intelligence (AI) for “quite a while” – to improve both its internal processes and the customer experiences of its partner network. Currently, we are focused on three main areas: customer insight, CRM and customisation. With …
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As the well-known saying goes, “there are three kinds of lies: lies, damned lies, and statistics”. It was wrongly attributed to the nineteenth century UK Prime Minister, Benjamin Disraeli, but that’s not going to stop me from using it as the starting point for this monthly round-up of UK gambling law and regulation. Fast forward 150 years from Disraeli’s time …
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Writing for SBC News, Mark Schmidt – Director of Sales for Africa at Pronet Gaming – looks at what the future holds for the mobile gaming experience in the region, including the spread of 5G and how it opens more possibilities around live streaming. In a world that is increasingly connected, there is a rising demand for ever-quicker mobile internet …
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Information security should not solely be considered as a technology issue, it should feature at every level of operation for a business. That was a key message shared by Diane Abela, Director of Information Security at Gaming Innovation Group (GiG), in conversation with SBC News about how the company is delivering the most comprehensive security measures for its partners. Just …
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Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and share profits over the long term so there “won’t be any surprises” when it comes to commission. Those were the words of Nick Profokev, CEO and co-founder of Alpha Affiliates, whose team has been working in the gambling industry since 2012, establishing an affiliate program …
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