SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In the final of three parts, he speculates what will be possible in the future. The United States America and gambling have not always seen eye to eye. It is a nation in which just twenty years …
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BOF Blog – Aideen Shortt – The Social Scene
Aideen Shortt recognised igaming consultant and social media evangelist, sheds insight on social media strategies for sports betting operators ahead of the FIFA 2014 World Cup. Speaking to the 2014 Betting on Football audience Shortt notes that the industry must learn social engagement strategies from other sectors who have embraced reactive marketing to spread their brand credentials. Shortt suggests that …
Read More »Facebook & Gambling – Part 2 – Playing the Game
SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In this second of three parts, he examines the current status quo. So what is the current state of the relationship between the gambling industry and Facebook? This is a site which dwarfs all other social networking …
Read More »Gambling & Facebook – The Context
In a three part series SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling products. In this first of three parts, Sam Cooke breaks down the context in which gambling companies operate on Facebook. In 2011 Facebook underwent a policy change which saw advertising rules for gambling …
Read More »BOF Blog – Crowd Control – affiliate marketing panel discussing how to attract football traffic
The final session of the 2014 Betting on Football Conference covered the subject matter of affiliation and partnership marketing for football and sports betting. The expert panel consisting of John Lee – Director BDSports Group, Andreas Phillipsen, Head of Marketing Better Collective (bettingexpert.com )and Iain Coward, Managing Director BiggerBet gave insight into the changing dynamics of operating a sports betting …
Read More »Calum Macaulay talkSPORT – Outside the box – opportunities away from TV
Calum Macaulay, Managing Director of Talksports tells the Betting on Football audience how to built multi-content and multi-channel brand. Whilst the majority of UK Radio broadcasters have witnessed a decline in revenues and audience, Talksports Radio have grown in all areas of coverage and content, with over 3.5 million listeners tuning in everyday, making it the most popular sports radio …
Read More »How can you make a betting shop more football friendly and football stadia more betting friendly?
Ian Wright Managing Director of Rufus Retail Anthropolgy, is a designer with 30 years experience in creating retail commerce stores. Wright has helped redesign many retail bookmakers, with an emphasis on optimizing in-store experiences and improving customer sales. Wright discusses how retail operators can improve customer experience and how they should look to integrate new technologies within their in-store designs. …
Read More »BOF Blog What’s the best way to promote your football product to the masses?
Rob Painter, Marketing Director of SkyBet and Iain Webb, Partnerships Manager of Fulham Football Club discuss Football Club betting sponsorships and marketing. The panel gives insight into brokering football sponsorship agreements with sports betting operators, their concerns on future restrictions of gambling advertisement and mistakes witnessed when negotiating partnerships with English Football Clubs. SBC Session Notes Painter opens the panel …
Read More »BOF Blog – David Clifton – How will the new licensing laws effect sponsorship?
David Clifton MD of CliftonDavies opens the Betting on Football (BOF) Conference by telling the BOF audience that change is imminent for UK operators, and that the legal and regulatory landscape for gambling operators will change drastically in the next months. Clifton states that legislation will be implemented by August 2014, currently the new amendments to the Gambling Bill are …
Read More »Igaming searching for a contender
SBC’s Ted Menmuir looks at the state of the igaming supply chain and notices one name running through it like a stick of rock. In April Ladbrokes announced that it was on course to fulfil its migration to Playtech’s igaming services. The all-encompassing deal struck with the igaming software provider will see Ladbrokes drop its Microgaming inventory, as the sector …
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