Case Studies

Case studies

Sportradar & Coolbet: a highly targeted approach to customer acquisition via ad:s

SBC News Sportradar & Coolbet: a highly targeted approach to customer acquisition via ad:s

Florian Geheeb, Global Director Advertising Sales at Sportradar, and Veiko Poom, Digital Marketing Manager at Coolbet, spoke with SBC about the firms’ ongoing partnership and the way in which ad:s has become a key part of the latter’s customer acquisition strategy…   Veiko, can you tell us more about Coolbet’s collaboration with Sportradar and why you chose to incorporate the …

Read More »

Delasport reports on Romanian igaming: an accelerating and evolving market

SBC News Delasport reports on Romanian igaming: an accelerating and evolving market

With a population of nearly 20 million, one of the world’s fastest internet connections, and a rich history of gambling, Romania is one of the most attractive igaming markets out there. Delasport CEO Oren Cohen Shwartz shares his expert knowledge of the Romanian igaming market as it is today and how it has become an attractive prospect for the world’s …

Read More »

AiDP: Gambling requires greater inclusivity to match new generation of workforce challenges

SBC News AiDP: Gambling requires greater inclusivity to match new generation of workforce challenges

This summer’s publishing of the long-awaited ‘All-Index 2020/2021 Report’ by diversity, inclusion and equality non-profit All-in Diversity Project (AiDP) has provided a candid reflection on global gambling’s workforce make-up.   Whilst the 2020/2021 Index showcased improvements in female leadership representation, gambling firms were reported to lag in developing inclusivity practices. Following up on research insights, AiDP founding partners Kelly Kehn and Christina …

Read More »

Delasport: German gambling sees changes on the horizon

SBC News Delasport: German gambling sees changes on the horizon

Sports betting and igaming software solutions provider Delasport has published a new report this week detailing the current state of the German gambling market – a sector that is undergoing significant transformation.  In recent months, the largest country in the European Union has taken significant strides to open the online gambling market to its population of more than 83 million. …

Read More »

Stats Perform debuts game-changing innovations in packed product showcase

SBC News Stats Perform debuts game-changing innovations in packed product showcase

Stats Perform hosted one of the biggest launch events of the year this week, showcasing five brand new sports betting innovations. The sports data and sports betting technology firm also announced a rebrand of Watch&Bet, renamed and repurposed to Bet LiveStreams to reflect a new age of “interactive, hyper-entertaining, ‘built-for-bettors’ video”. Setting the scene on stage for an impressive show …

Read More »

Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients

multichannel

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

Read More »