Florian Geheeb, Global Director Advertising Sales at Sportradar, and Veiko Poom, Digital Marketing Manager at Coolbet, spoke with SBC about the firms’ ongoing partnership and the way in which ad:s has become a key part of the latter’s customer acquisition strategy… Veiko, can you tell us more about Coolbet’s collaboration with Sportradar and why you chose to incorporate the …
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Delasport reports on Romanian igaming: an accelerating and evolving market
With a population of nearly 20 million, one of the world’s fastest internet connections, and a rich history of gambling, Romania is one of the most attractive igaming markets out there. Delasport CEO Oren Cohen Shwartz shares his expert knowledge of the Romanian igaming market as it is today and how it has become an attractive prospect for the world’s …
Read More »AiDP: Gambling requires greater inclusivity to match new generation of workforce challenges
This summer’s publishing of the long-awaited ‘All-Index 2020/2021 Report’ by diversity, inclusion and equality non-profit All-in Diversity Project (AiDP) has provided a candid reflection on global gambling’s workforce make-up. Whilst the 2020/2021 Index showcased improvements in female leadership representation, gambling firms were reported to lag in developing inclusivity practices. Following up on research insights, AiDP founding partners Kelly Kehn and Christina …
Read More »Delasport: German gambling sees changes on the horizon
Sports betting and igaming software solutions provider Delasport has published a new report this week detailing the current state of the German gambling market – a sector that is undergoing significant transformation. In recent months, the largest country in the European Union has taken significant strides to open the online gambling market to its population of more than 83 million. …
Read More »Stats Perform debuts game-changing innovations in packed product showcase
Stats Perform hosted one of the biggest launch events of the year this week, showcasing five brand new sports betting innovations. The sports data and sports betting technology firm also announced a rebrand of Watch&Bet, renamed and repurposed to Bet LiveStreams to reflect a new age of “interactive, hyper-entertaining, ‘built-for-bettors’ video”. Setting the scene on stage for an impressive show …
Read More »From 1994 to 2021: Reflecting on Fonbet’s major milestones
Since it was founded in 1994, Fonbet has grown from a company of three people to one of the largest players in the Russian betting market; gone are the days when it was using handwritten odds faxed in from Las Vegas as the main source of pre-match markets. Nearly 27 years on, Fonbet director general Alexander Paramonov helped us to …
Read More »SBC Innovation Report: Football Player Props, Part 3
We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The final review in a three-part series for SBC News features Sky Bet’s G.O.A.T market Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the …
Read More »SBC Innovation Report: Football Player Props, Part 2
We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The second in a three-part series for SBC News features BoyleSports’ Player First markets Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the series on …
Read More »SBC Innovation Report: Football Player Props, Part 1
We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The first in a three-part series for SBC News features Ladbrokes’ Five-a-Side game Click here to read part 2 of the series on Boylesports‘ Player and Team First Markets Click here to read part 3 of the series on Sky Bet‘s …
Read More »Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients
Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …
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