Case Studies

Case studies

From 1994 to 2021: Reflecting on Fonbet’s major milestones

Fonbet

Since it was founded in 1994, Fonbet has grown from a company of three people to one of the largest players in the Russian betting market; gone are the days when it was using handwritten odds faxed in from Las Vegas as the main source of pre-match markets. Nearly 27 years on, Fonbet director general Alexander Paramonov helped us to …

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SBC Innovation Report: Football Player Props, Part 3

G.O.A.T

We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53  The final review in a three-part series for SBC News features Sky Bet’s G.O.A.T market Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the …

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SBC Innovation Report: Football Player Props, Part 2

BoyleSports

We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53  The second in a three-part series for SBC News features BoyleSports’ Player First markets Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the series on …

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SBC Innovation Report: Football Player Props, Part 1

football player

We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53  The first in a three-part series for SBC News features Ladbrokes’ Five-a-Side game Click here to read part 2 of the series on Boylesports‘ Player and Team First Markets Click here to read part 3 of the series on Sky Bet‘s …

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Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients

multichannel

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

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WTC: Gibraltar success stories and “future-proof” business

Gibraltar

In the second of a two-part series, World Trade Center Gibraltar Senior Advisor Brian Stevendale highlights two of the biggest success stories for business in Gibraltar, before two WTC inhabitants share details of its fun and COVID safe environment. Office space success stories Lottoland is the obvious Gibraltarian gaming success story. It started off with 15m2 of Gibraltarian office space …

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WTC: Why you should move your gaming business to Gibraltar

Gibraltar

In the first of a two-part series, Brian Stevendale – a 20-year veteran of the Fairhomes Group, an Investment and Property Development Group located in the World Trade Center Gibraltar – writes for SBC News about the gaming-friendly ecosystem on ‘the Rock’ and why so many enjoy doing business in the sun. Julian Jarvis is the CEO at Pragmatic Play, …

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AgeChecked: Compliance Spotlight – Dutch KSA not toying on age verification duties

To date, regulatory agencies have treated age verification as a standard yet static compliance discipline for online gambling. However, ID specialist AgeChecked believes that mandatory requirements may soon change as Dutch regulator KSA enforces deeper responsibilities on age verification processes and record-keeping – marked as a key licensing condition for any incumbent joining the Netherlands online gambling marketplace in 2021 …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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James Frendo / Simo Dragicevic: Playtech leads product disciplines in the age of sustainability

Playtech executives James Frendo (Director of Casino) and Simo Dragicevic (CEO of BetBuddy) talk to SBC about how a ‘sustainability-first approach’ to product development has changed the FTSE tech group’s thinking and culture with regards to tackling the industry’s current demands and complexities.  ______________ SBC: Hi Team, can you detail to SBC audiences Playtech’s commitment towards sustainable development. When was this programme …

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