Case Studies

Following a short break in Q1, Jake Pollard’s Market Make-up series returns with Propus Partners dissecting the online sportsbook trends of dynamic CE markets of Poland and the Czech Republic. Vying  for a larger slice of market share in Poland and the Czech Rep, sportsbooks have deepened their offerings of secondary sports such as MMA, ice hockey and esports, spearheaded …

The leadership team of Allwyn International believes that the global lottery sector is at a ‘point of intersection’ driven by digital transformation and societal change. The thoughts and opinions of Allwyn’s leadership team were published in a report titled “The Future of Lottery: A Game for Change,” produced by the research agency The Future Laboratory. Allwyn commissioned the report to …

Data management and business intelligence have been determined as the vital disciplines for all gambling-related businesses to maximise margins and reduce costs needed to compete in a cutthroat market. Yet, despite AI innovations, gambling’s value-chain has become more convoluted in its data frameworks and processes. Hence incumbents require an intelligent approach beyond data collection, to benefit from a data-driven culture …

As part Jake Pollard’s ongoing ‘Market Make-up‘ series examining European betting markets unique intricacies and dynamics for engaging audiences. Propus Partners gathered data from UK bookmakers for the Premier League weekend of 12-14 January and analysed how the country’s bookmakers offered bet builders and the margins they applied to them. Global Prominence  Over the last few years, ‘bet builders’, or …

The Market Make-up series continues as Jake Pollard and Propus Partners monitor German sportsbook offerings.  Though Germany sees a conformity on margin controls, bookmakers contrast by offering a wide range of unique betting markets and features like bet builders, and significant variation in the number of markets and overrounds applied across different operators. ____________________ As part of its ongoing series …

The Advertising Standards Authority (ASA)   has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …

In an exclusive roundtable for SBC, Konstantin Leniniw Sivko, CS:GO Commentator and Streamer and SOFTSWISS Brand Ambassador, was joined by Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook and Marek Suchar, MD of Partnerships at Oddin.gg. The discussion focused on analytics regarding the recent CS:GO tournament in Cologne and advice for operators working on similar events in the coming months. _____________________ Konstantin …

Joanna Beaton, Head of CRM at sports and casino betting app kwiff, shares her experience of working with customer engagement platform provider Xtremepush on taking its communications strategy to a whole new level. When sports and casino betting app kwiff embarked on the search for a partner to help facilitate change in its segmentation, automation and reporting capabilities, it had …

The reference of ‘cryptoassets’ in the White Paper, reflects the UK government’s undecided stance on governing cryptocurrency adoption as such DCMS cites the absence of specific laws barring their use for online gambling firms. Hilary Stewart-Jones, technology and digital consultant at Harris Hagan, provides an expert end-to-end breakdown on crypto disciplines remit and boundaries within UK gambling laws. ___________ Adopting …