Case Studies

Case studies

Market Make-up: UK bookies battle on margin control of bet builders…

SBC News Market Make-up: UK bookies battle on margin control of bet builders...

As part Jake Pollard’s ongoing ‘Market Make-up‘ series examining European betting markets unique intricacies and dynamics for engaging audiences. Propus Partners gathered data from UK bookmakers for the Premier League weekend of 12-14 January and analysed how the country’s bookmakers offered bet builders and the margins they applied to them. Global Prominence  Over the last few years, ‘bet builders’, or …

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Market Make-up: German books conform but do offer variety

SBC News Market Make-up: German books conform but do offer variety

The Market Make-up series continues as Jake Pollard and Propus Partners monitor German sportsbook offerings.  Though Germany sees a conformity on margin controls, bookmakers contrast by offering a wide range of unique betting markets and features like bet builders, and significant variation in the number of markets and overrounds applied across different operators. ____________________ As part of its ongoing series …

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Harris Hagan: Legal Eye – ASA shines AI-torch on foul play

SBC News Harris Hagan: Legal Eye - ASA shines AI-torch on foul play

The Advertising Standards Authority (ASA)   has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …

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SOFTSWISS: Expert roundtable on key CS:GO analytics

SBC News SOFTSWISS: Expert roundtable on key CS:GO analytics

In an exclusive roundtable for SBC, Konstantin Leniniw Sivko, CS:GO Commentator and Streamer and SOFTSWISS Brand Ambassador, was joined by Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook and Marek Suchar, MD of Partnerships at Oddin.gg. The discussion focused on analytics regarding the recent CS:GO tournament in Cologne and advice for operators working on similar events in the coming months. _____________________ Konstantin …

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Xtremepush: Helping kwiff elevate its communications to the next level –

SBC News Xtremepush: Helping kwiff elevate its communications to the next level -

Joanna Beaton, Head of CRM at sports and casino betting app kwiff, shares her experience of working with customer engagement platform provider Xtremepush on taking its communications strategy to a whole new level. When sports and casino betting app kwiff embarked on the search for a partner to help facilitate change in its segmentation, automation and reporting capabilities, it had …

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Harris Hagan: Legal Eye… Where Crypto stands with UK gambling

SBC News Harris Hagan: Legal Eye… Where Crypto stands with UK gambling

The reference of ‘cryptoassets’ in the White Paper, reflects the UK government’s undecided stance on governing cryptocurrency adoption as such DCMS cites the absence of specific laws barring their use for online gambling firms. Hilary Stewart-Jones, technology and digital consultant at Harris Hagan, provides an expert end-to-end breakdown on crypto disciplines remit and boundaries within UK gambling laws. ___________ Adopting …

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LSports: unleashing the potential of the Latin American market

SBC News LSports: unleashing the potential of the Latin American market

Over the last few years, we’ve seen swathes of gambling operators eye up new opportunities across Latin America – a trend that is showing no signs of slowing down.  To discuss the potential opportunities for sports betting companies across this region, LSports has launched a new report entitled ‘Opportunity knocks: all you need to know about the rapidly growing sports …

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4H Agency: Kazakhstan & Uzbekistan: So close yet so different

SBC News 4H Agency: Kazakhstan & Uzbekistan: So close yet so different

In a new series for SBC audiences, global gambling advisory 4H Agency provides an in-depth breakdown of current dynamics and regulatory factors impacting the make-up of gambling in individual CIS nations.  The series begins with an analysis of Central Asian neighbours Kazakhstan & Uzbekistan’s contrasting approaches to regulating nascent gambling sectors… This article will provide an overview of the status …

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Kambi: Build the bet and they will come…

SBC News Kambi: Build the bet and they will come...

What is a bet builder? What has it done for the sports betting industry? And how can it be best applied to engage an increasingly savvy generation of bettors? These, and many other questions, are tackled by Kambi in its latest white paper. Sports betting solutions provider Kambi has published a new white paper that shines a guiding light on …

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Sportradar & Coolbet: a highly targeted approach to customer acquisition via ad:s

SBC News Sportradar & Coolbet: a highly targeted approach to customer acquisition via ad:s

Florian Geheeb, Global Director Advertising Sales at Sportradar, and Veiko Poom, Digital Marketing Manager at Coolbet, spoke with SBC about the firms’ ongoing partnership and the way in which ad:s has become a key part of the latter’s customer acquisition strategy…   Veiko, can you tell us more about Coolbet’s collaboration with Sportradar and why you chose to incorporate the …

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