Case Studies

Reading the weather: The ‘nerdy’ aspect to RotoGrinders analysis

weather

For this month’s Better Collective Spotlight, we take a look at the weather. Yes, you read that right. The weather is one of the ‘nerdy’ aspects of the sports analysis on RotoGrinders.com, which helps its community to identify the right fantasy sports picks and place winning sports bets. RotoGrinders.com is known for presenting a wealth of information to both die-hard and …

Read More »

Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

In part two of Betgenius’ Euro 2020 optimisation series , James McKiernan, Commercial Director for Europe, explains why same-game multiples will once again be a hugely popular product and how operators can set their offering apart… _____________ Same-game accumulators and request-a-bet (RAB) products were one of the biggest success stories of the 2018 FIFA World Cup. Allowing punters to bet …

Read More »

Betgenius – Euro 2020: Agile trading approach holds key to live betting growth this summer

Dmitri Agapov Head of Trading at Betgenius looks ahead to the battle for in-play engagement and outlines why control of technology will be vital in achieving success… ________________________ How can we win market share this summer? That’s a question that traders and marketers at sportsbooks across Europe will be asking themselves ahead of the 2020 UEFA European Championship. Starting 12 …

Read More »

Perform’s ‘Opta Fast Player Statistics’: Strange looks in the pub, but a breakthrough second screen experience

Fast Player

In the first of an irregular series road-testing new sports betting innovations, SBC News’ Luke Massey unearths a second-screen gem in Perform’s Opta Fast Player Statistics feed… The first quarter of 2019 saw Sky Bet, bet365, Ladbrokes and Coral launch new player betting experiences. The offerings combine pre-match and in-play markets like player passes and shots with new, real-time display …

Read More »

Mishcon de Reya: Navigating the industry’s ‘Enforcement Action’ plan

Leading international law firm Mishcon de Reya details in-depth insight and stakeholder advice on mitigating the industry’s upcoming ‘Enforcement Action’. Outlining precautions online incumbents should be taking/assessing to reduce the risk of a compliance assessment becoming a licence review. Document authored by:  Niki Stephens – Managing Associate, Mishcon de Reya LLP Nick Nocton– Partner, Mishcon de Reya LLP Matthew Hancock– Legal Director, Mishcon de Reya LLP ____________________ On …

Read More »

Experts call for thought-out approach to sports betting regulation in the US

sports betting

Jake Williams, head of legal for the US at Sportradar, said that alignment with the major US sports leagues was a good idea for sports betting stakeholders, but stopped short of taking sides in a hot debate over the presence or absence of an integrity fee and official data. Speaking at last month’s Betting on Sports conference, Williams defended the …

Read More »

HiPay uses Intelligence to analyse customer payment data

Copyright (CC BY-SA 2.0) https://www.flickr.com/photos/rh2ox/

HiPay, a fintech company specialising in payments, has launched HiPay Intelligence – an innovative solution that will give merchants a 360° view of their client data. While merchants already have several existing tools that enable them to further understand their clients’ browsing behavior, HiPay believes that payment data is still under-exploited. It is an unparalleled source of information analysis of …

Read More »

Chris Watson – Why Betsafe punches above weight with boxing…

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

Read More »

Global Reviews – The 7 most important drivers for online sports betting customers

  What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final …

Read More »

Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

Read More »