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Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …

Hopes of progressing Germany’s licensed sports betting agenda have been further dashed by the European Commission, who have dismissed new legislation presented in the ‘Second State Treaty’ as a ‘non-viable solution’.   Pressured by industry stakeholders and sporting bodies, German officials rushed to present new amendments to the EU last October, with the purpose of amending the national gambling framework …

Australian gambling market concerns published by the Australian Competition and Consumer Commission (ACCC) regarding the planned AUS $11 billion merger of gambling giants Tabcorp Holdings and Tatts Group has led to a restructure of assets in order for stakeholders to gain ‘final merger approval’. Issuing a 38-page report, the ACCC has detailed that the combining of Tabcorp and Tatts assets …

The governance of 32Red Plc has declared a ‘record year for revenue and profits’ ahead of its £175 million acquisition by Stockholm-listed Kindred Group (deal confirmed 23 February). Presenting its full-year 2016 results, in what will likely be its last corporate update as a London AIM-listed enterprise. 32Red recorded corporate revenues of £62 million up 28% on corresponding FY 2015’s …

French legacy casino operator Partouche Group (Partouche) has confirmed that it will relaunch its online sports betting services utilising industry technology provider BetConstruct’s white label sportsbook solution. Confirming the deal, BetConstruct’s development team will provide Partouche a custom made sportsbook solution for the regulated French online betting market. BetConstruct’s white label provisions will open Partouche betting services to over 30,000 …

The Racing Post is reporting that  the government has published its initial ‘The Horserace Betting Levy Regulations 2017’, a draft legislation framework which could lead to the replacement of the existing levy system from this coming April. At present the replacement of the levy does not require ‘primary legislation’ with its new provisions being written by a government ‘statutory instrument’ …

The Scandinavian star-studded CEO panel at Betting on Football 2017 will be focused on what industry operators and suppliers across the globe can learn from their Nordic counterparts. As part of the largest international football betting trade conference (3-5 May), a C-level executive panel featuring Danske Spil CEO Niels Erik Folmann, Mr Green CEO and former Svenska Spel CEO Jesper …

Smarkets is looking to change the public’s perception of the gambling industry. From its home overlooking St Katharine Docks the company has enjoyed a fruitful few years. It recently placed 12th in Inc’s 5000 Europe of the continent’s fastest growing companies. Its focus is on a sleek and simplistic customer experience (which includes a flat 2% commission) and the way the …

Having completed a year of corporate integrations and co-synergies, FTSE100 Paddy Power Betfair (PPB) is looking forward to the Cheltenham Festival 2017, in which the company will display its combined corporate efficiencies. This morning PPB governance published its ‘Preliminary Results’ for full-year 2016, which outlined a proforma ‘double-digit growth across all four operating divisions’, with PPB group revenues hitting £1.5 …