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Last month, Ladbrokes Australia extended its presence in the National Rugby League (NRL) by agreeing to sponsor the back of Newcastle Knights’ home and away shirts for the 2017 season. We caught up with interim CEO Jason Scott to discuss the early impact of the deal and the company’s approach to sponsoring both Newcastle Knights and the Gold Coast Titans in …

Spanish listed gambling operator Grupo Codere continues its international expansion, informing the market that it has moved to acquire all shares in Mexican joint venture Grupo Caliente MX. Updating investors, Codere governance details that it will purchase all Caliente assets outright, by acquiring the remaining 32.7% of company shares for a reported $26 million ($22 million in cash). The Spanish …

BetonBrazil is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Stuart Tilly, the CEO of Argyll Entertainment, the company behind both BetonBrazil and Red Zone Sports. Tilly spoke to Team SBC about why they’re getting involved once more …

GVC Holdings’ European online betting subsidiary Bwin has selected international sports marketing agency BBH Sport as its lead creative agency following a competitive pitch supported by advertising consultancy Oystercatchers. BBH Sport, part of the wider Bartle Bogle Hegarty Group is one of the fastest growing specialised agencies concentrating on creating high impact sports advertising campaigns. The agency has acted as …

Updating the market, the management of Ascot Racecourse has confirmed that it will launch its ‘AscotBet’ pool betting system in 2018. The product will be developed in-partnership with Betfred’s Totepool, who will end its trackside pools monopoly on July 2018, opening the market to new incumbents. Ascot management stated that following a review of options, it had decided to keep …

Eastern European investment group Penta Group Investments (Penta) has announced that it will move to buy outright the remaining shareholding of Czech-listed gambling operator Fortuna Entertainment (Fortuna). At present, Penta holds 68.25% of the corporate equity in Fortuna through gambling investment subsidiary Fortbet. Penta management will aim to turn Fortuna into a wholly-owned private company, removing the firm from its listings …

FTSE-listed bookmaker Ladbrokes Coral has claimed a “world first technology” by taking full end-to-end control of its licensed video content. In partnership with iGame Media, Ladbrokes Coral has developed a new video streaming platform which merges the enterprises combined API video content providing users with a unified front-end experience using a single player across all digital outlets. Updating the market, …

Paddy Power politics has announced Nigel Farage as the face of its recruitment drive to fill the vacant ‘Head of Trump Betting’ vacancy. The bookmaker revealed the move in a witty blog posted on 1 April, which led many to believe it was merely an April Fools joke. Confusion reigned supreme but Paddy Power have since confirmed that it’s deadly serious …

Stockholm-listed Cherry AB has announced the appointment of two new executive team members in Christine Rankin as Group CFO and Carolina Haglund Strömlid as new Head of Investor Relations & Corporate Communications. Taking over Cherry auditing and controllership duties with immediate effect, Christine Rankin joins Cherry AB as new Financial Officer. A PWC certified accountant and former partner, Rankin has …

Speaking to Bloomberg News, Rafi Ashkenazi Chief Executive of Amaya Inc has stated that his firm’s ‘appetite for risk’ will return once its internal operations are settled. Ashkenazi who took over the reins of Amaya last August following the controversial departure of former leader David Baazov, has so far focused his short tenure on reducing Amaya’s long-term debt and installing …