Featured News

Betclic Everest Optimise With Maxymiser

European igaming operator Betclic Everest Group has selected optimisation experts, Maxymiser, to implement an optimisation strategy across its international portfolio of gaming sites. The company, whose brands encompass sports betting, poker, casino and turf, chose Maxymiser because of its long-standing experience and knowledge of the online gaming sector – as well as its global reputation as market leader in testing, …

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ICE 2014 Blog – Paul McNea – The Mobile Experience

Paul McNea Founder of Betfuze Mobile discusses mobile first retention strategies for igaming operators.  McNea aims to give insight into the latest mobile player trends and retention strategies needed for mobile gaming. McNea advice’s the ICE2014 audience what  igaming competencies can be transferred from  digital operational teams to mobile focused retention units. McNea further sheds light on what  gaming skills …

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When is a betting shop not a betting shop?

David Clifton, Director, Clifton Davies Consultancy Limited The answer, at least as far as the Gambling Commission is concerned, is when the main purpose of the betting shop is to make gaming machines available. However, as is so often the case with the Gambling Act 2005, it is not quite as clearcut as that. In addition, as has also so …

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iGaming Ideas Strikes 4 Startups!

iGaming Ideas, the startup accelerator and innovation consultancy, has partnered with four new ideas in time for the ICE conference in London. iGaming Ideas was started by David Sargeant, one of the founders of Zukido, and specialises in helping new igaming products, concepts, and startups to market and the new batch of ideas reflects some of the latest igaming industry …

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iGaming Strategy & Search Think Tank’ – Nick Garner on Your Reputation!

Reporting from the ‘iGaming Strategy & Search Think Tank’ – event organizer Nick Garner gives insight into the current state of igaming SEO and Google. Much context has been given into the analytical/cognitive side of SEO and what igaming customers search for. Garner sees the future winners in marketing as those operators who begin to focus on the more qualitative …

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Oddslife Announces New Partnerships with Sports Media Giants in time for ICE

Oddslife, a leading supplier of social sports betting technology to the gambling and media industries, will be at ICE Totally Gaming to discuss new client signings and innovative solutions across Web and iOS in time for World Cup 2014. Oddslife has confirmed the partnership with Spanish media giant MARCA.com, to provide social betting games and content to its readers through …

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Igaming Strategy & Search Think Tank – Mark Davies on Marketing Context!

Mark Davies, Managing Director of Camberton Communication opens the Igaming Strategy & Search Think Tank .  The speaker sets the content in which igaming marketeers will have to operate in the coming years, focusing on the recent political debate concerning problem gambling in the UK, political and press pressure for legislation of the igaming sector. Mark Davies tells his audience …

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SBC recruits Betting Business editor to oversee next step in development

2014 will see the Sports Betting Community (SBC) take its services up a notch, starting with its appearance at ICE Totally Gaming next week. London – 29 January 2014 –Sports Betting Community (SBC), one of the world’s largest networks of gambling professionals, has appointed Betting Business interactive editor Andrew McCarron in the new role of Managing Director. The move sees …

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ICE 2014 Interview – Maxymiser’s Tim Axon on Real Time Player Identification

Ahead of ICE 2014 – SBC catches Tim Axon Principal Consultant igaming Maxymiser  to discuss player identification and key measurements for igaming operators. Tim Axon has 13+ years’ experience in the customer and ROI led marketing, he is passionate about helping brands build profitable relationships that last. Tim has worked as Principle Consultant for Gaming at Maxymiser since May 2012, …

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New venue for 3rd Asia iGaming Social

Sportsbetting Community Asia and Asia Gambling Brief are excited to announce a brand new venue for our next Asia iGaming Social in Manila. Join us at the most exclusive new venue in the city, 71 Gramercy in Makati, where we once again invite you to attend an evening of free drinks and high quality networking, brought to you by our …

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