UK

UK News

Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

SBC News Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook.  Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’.   The campaign was developed by …

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PA Betting Services kickstarts World Cup prep with new content packages

SBC News PA Betting Services kickstarts World Cup prep with new content packages

Sports betting editorial content provider PA Betting Services (PABS) has laid some groundwork for the forthcoming football season.  Focusing its attention on the winter FIFA World Cup in Qatar, the company has launched several betting content packages developed to ‘inform, entertain and prompt’ operator-bettor engagement.  PABS’ three core packages  – Go, Pro and Ultimate – cover each fixture throughout the …

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Warren Russell, W2: Addressing the affordability balancing act

SBC News Warren Russell, W2: Addressing the affordability balancing act

Affordability has been one of the key talking points in gambling circles over the past year, eliciting positive responses from some stakeholders, but reservations from others.  Although the Gambling Act review has once again been delayed, many reform advocates remain hopeful that enhanced affordability checks protecting the most vulnerable of players will be included in the regulatory overhaul. On the …

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Smarkets: Truss leads Sunak in Tory Leadership final two

SBC News Smarkets: Truss leads Sunak in Tory Leadership final two

Following a last round of ministerial votes submitted to the 1922 Committee, the Conservative Party has summoned its final two tributes for Party Leadership – with the winner to replace Boris Johnson as Britain’s next Prime Minister.  Triggered on 8 July, a leadership race that saw ten MPs submit their bids to enter the Tory leadership coliseum has seen contenders …

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UKGC updates policy guidance on handling customer complaints 

SBC News UKGC updates policy guidance on handling customer complaints 

The UK Gambling Commission (UKGC) has updated its guidance on how to handle customer complaints as part of its ongoing policy review of operating standards.  The new guidance on complaints was formed by undertaking a review of 34 complaints policies taken from a diverse range of sectors. The review prioritised the accessibility and the ease of use for customers to …

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BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

SBC News BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

The UK’s Competition and Markets Authority (CMA) has given the go-ahead to BT Group and Warner Bros. Discovery planned sports broadcasting joint venture.  Announced earlier this year, the 50:50 project will result in BT’s BT Sport and Warner Bros. Discovery’s Eurosport UK merged to form a new sports offering for the UK and Irish markets.  Each outlet will initially retain …

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Low6 unveils new brand identity to reflect B2B ambitions

SBC News Low6 unveils new brand identity to reflect B2B ambitions

Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …

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UK Market Bill seeks to treat Crypto as new financial asset class

SBC News UK Market Bill seeks to treat Crypto as new financial asset class

The new ‘UK Market Bill’  has been submitted to Parliament, which sets out new legislation for cryptocurrencies to be treated as a financial asset class. The bill has called for existing rules for banking and payment processing to be modified and expanded to cover new cryptocurrencies and their related assets and  transactions. The proposed regulations are part of a new …

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Kwiff CEO Charles Lee: ‘You can’t pass complexity onto the customer’

SBC News Kwiff CEO Charles Lee: ‘You can’t pass complexity onto the customer’

Successfully making a market debut is a key challenge expanding operators must overcome, and strong technological support and coordination is paramount. In an interview with SBC News and GamblingTV, kwiff CEO Charles Lee, provided a breakdown of his firm’s tech stack and platform development and how this is applied to different market conditions.  A Malta-based enterprise, kwiff is active in …

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Ian Brown to lead Flutter UK&I following Conor Grant exit

SBC News Ian Brown to lead Flutter UK&I following Conor Grant exit

Flutter Entertainment Plc has confirmed the inbound appointment of Ian Brown as new Chief Executive of its UK-&-Ireland business. Brown will take the reins at the FTSE100 betting and gaming group in September, replacing outgoing CEO Conor Grant, who will continue to work with the incoming Chief Executive during the transition phase.  A former CEO of Booking.com’s Trips division and …

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