SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________ The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …
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LeoVegas has revelled in the return of the Premier League, despite keeping its players engaged in the aftermath of the World Cup through live tennis, instant markets and European football qualifiers, as well as the early August resumption of the Championship. A deeper selection of player props powered by Kambi, including a unique penalty shootout market and multiple bet types …
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Sky Sports Racing has been revealed as the UK and Ireland’s exclusive pay TV broadcast home of French racing, on a three year deal from January 1 of next year, PMU and At The Races have announced. Furthermore, At The Races is to also become the PMU’s online video streaming provider within both regions, with a full service of over …
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The third Sports Betting Hall of Fame evening at the spectacular Natural History Museum has been hailed as the perfect conclusion to last week’s hugely successful Betting on Sports 2018. Set against the stunning backdrop of London’s Natural History Museum and hosted by former Sky Sports favourite Kirsty Gallacher, the awards saw five industry legends recognised for their tremendous contributions to the world of …
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As a betting product, golf has grown exponentially in recent times and with the Ryder Cup nearing, there is no better time for betting operators to maximise the drive of the sport. Ahead of the eagerly anticipated start of the tournament, SBC spoke to Mike Murphy from OnlineBettingSites.com about how affiliates and sportsbook operators can work together to take advantage …
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William Hill has announced the long-list of contenders for its 30th ‘Sports Book of the Year Award’, considered the most prestigious prize in English sports literature. The UK bookmaker announces the 17 sports books and authors that have made its ‘2018 SBOTY long list’, a diverse mix which includes novels, diaries, autobiographies, exposes of sports biggest stars and gonzo journalism. …
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The British Horseracing Authority (BHA) has confirmed that it has ratified proposals from the Racecourse Association (RCA) via the sport’s “Racing Group” to adjust the conditions of selling races from 1 October 2018. The objective of the proposals is to make the conditions of selling races much clearer to owners and trainers considering running horses, or bidding for the winners …
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XLMedia has unveiled its interim results for the first half of 2018 (six month period ending 30 June), detailing that a string of acquisitions will allow the firm to hit annual targets its has previously forecasted. As a result of its ongoing acquisitions strategy and tougher regulatory conditions for incumbents, XLMedia’s gross profit amounted to $33.5 million, a slight decrease …
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Ladbrokes has strengthened its relationship with British Racing, signing a new three year partnership with the Arena Racing Company (“ARC”) to sponsor two categories of the All-Weather Championships. A founding sponsor of the All-Weather Championships in 2013, Ladbrokes will now sponsor both the “Fillies and Mares” and the “Three-Year-Old” categories. The deal will see the Ladbrokes branding displayed prominently on …
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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Watson’s reforms more elementary than barking mad Britain’s gambling stakeholders were offered a vision of regulation under a Labour government this week as the party’s deputy leader, Tom Watson …
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