William Hill has announced that its iOS Sportsbook App has now been downloaded two million times. The landmark figure was reached on the weekend of England’s first FIFA World Cup 2014 match, following a large spike in downloads.
Launched in 2012, it hit one million downloads in just over a year and reached 1.5m in early 2014. It has already been downloaded more than 80,000 times in the five days since the start of the FIFA World Cup.
In March this year, William Hill also launched the app on Android while in recent weeks iOS versions were launched in both Spain and Italy in time for the World Cup.
The App gives William Hill customers:
- Quicker access to all mobile betting
- Automatic log-in
- Access to in-play radio & horseracing streaming
- Alerts on latest prices and offers
Juergen Reutter, Operations Director at William Hill Online, said: “This is a fantastic achievement and one of which we are extremely proud. Since we launched in 2012 we have aimed to offer the best, most seamless, customer experience regardless of screen size, device or operating system.
“Mobile is a fantastic way to engage with our customers anytime, anywhere and our iOS App has been fundamental in building that relationship. We don’t stand still and we constantly aim to improve our products. To pass two million downloads shows we are listening to our customers and giving them the products and services they demand and expect from Britain’s No1 bookmaker.”