UK

AffiliateINSIDER (AI) has struck a deal with Vbet to become the bookmaker’s affiliate management agency. Through the role, AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and daily program management. AI’s affiliate management service includes both strategy and program management coupled with bespoke marketing services designed to growth hack affiliate recruitment, program promotion and widen brand reach. …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Regulation – Talking About Their Generation; The Kids Aren’t All Right Another week, another shoeing for Britain’s beleaguered gambling industry as fresh outrage arrived in the shape of the Gambling Commission’s …

Professional darts association the PDC, has confirmed Betfred as the ‘official title sponsor’ for its ‘PDC World Matchplay’ tournament. Held every July at the Winter Gardens in Blackpool (Lancashire), the World Matchplay tournament is the PDC’s second longest running pro darts event (first staged 1994) Confirming Betfred as title sponsor for the next three years, the PDC states that from …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

Hereford Racecourse is looking to enhance its raceday experience, unveiling a new partnership with the Racehorse Owners Association for the 2018/19 season. Further emphasising its acknowledgement of the importance of the experience for racehorse owners, Hereford Racecourse and the ROA has united to place a specific focus on the arrival experience at the course. The O&T entrance to the racecourse …

Inevitable anticipation accompanies the recommencing of club football, however thanks to UEFA’s much scorned Nations League tournament, this international break filled fans with the same excitement and elation that would normally only be associated with club football. It was formerly a regular feature of international breaks for games to fade to a conclusion, with both sides settling on what they …

Niall King, CTO at SportCaller, looks at how operators can set themselves apart by adopting advancing tech to facilitate the most effective integrations from the free-to-play game perspective. The future of technology lies in artificial intelligence and capacity. Indeed, there’s an increasing onus on suppliers to provide the most effortless integration and run off sophisticated yet intuitive systems, ushering in …

Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …

Ladbrokes has been confirmed as the new title sponsor for multiple PDC tournaments including this weekend’s much anticipated Players Championship Finals. The newly formed deal means the operator becomes the primary sponsor of the Masters and UK Open from next year, capitalising on the opportunity presented with the Coral brand picking up the sponsorship of the UK Open. Barry Hearn …

Nigel Birrell, Chief Executive of Lottoland, has published an official statement following the High Court of England & Wales’ rejection of the combined ‘EuroMillions appeal’ against DCMS and its interested parties – the UKGC and National Lottery operator Camelot UK. This week, Lord Justice Green and Justice Gross rejected Lottoland and Multi Lotto UK’s February High Court appeal seeking to annul DCMS approved ‘Gambling …