Isthmian League Premier Division side Lewes FC has committed to promoting the Gambling With Lives charity on their shirt until October, making them the first side in the professional and semi-professional set-up to promote such a charity. The charity has strongly supported the decision, and described the sponsorship as a “perfectly timed antidote” to other clubs who have recently signed …
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William Hill is to launch its new marketing campaign this evening by tapping into the social aspect of betting and gaming. The ‘it’s who you play with’ advertising campaign is the first created by agency 72andSunny Amsterdam since it won the account earlier this summer and continues the marketing shift that William Hill has been following since its Anthony Joshua campaign …
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10bet has announced former UEFA Champions League winner Didier Drogba as the betting firms global brand ambassador for the next two years. The Ivorian, who made his name with Chelsea FC where he won four Premier League titles, announced the deal himself via a video posted to his personal social media page. A spokesperson for 10bet commented: “Didier is one …
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According to a fresh survey carried out by the Football Supporters’ Association (FSA), it was found out that UK football clubs need to do more to educate their fans over the associated risks with gambling. The survey, carried out in conjunction with GambleAware’s safer gambling ‘Bet Regret’ campaign, surveyed 1,200 fans and found that ten per cent of fans felt …
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Fresh from completing a research study into ‘The Power of Fast Payments’ that yielded such an eye-catching set of takeaways for the industry, we went back to Trustly to delve deeper into the data that really matters for gambling operators. We’ve taken an educated guess that those interested in fast payments may also be here looking for fast answers. So, …
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A new report commissioned by GambleAware has revealed that there is insufficient awareness among the UK’s BAME communities regarding the help and support available for problem gamblers. The report, which aimed to analyse the experiences towards gambling among the Black, Asian and minority ethnic communities, surveyed a number of different focus groups. The report questioned individuals between the ages of …
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The impact of stake reductions on Fixed Odds Betting Terminals (FOBTs) is continuing to have a ‘profound impact’ upon UK bookmakers as the Association of British Bookmakers (ABB) anticipates further shop closures by the end of the year. The statement comes after retailers and unions have urged the government to take action over the rate of shop closures on UK …
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Industry platform provider EveryMatrix has upheld a promise to strengthen its compliance processes and procedures by striking a new partnership with beBettor. Just last week, EveryMatrix was hit with a UK Gambling Commission (UKGC) suspension of its B2C licences, which will stand until it can demonstrate that it has taken steps to be fully compliant with its social responsibility obligations. …
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As part of a new educational campaign driven by Sportsbet.io, Premier League side Watford FC will display the Bitcoin logo (₿) on the shirt sleeves throughout the 2019/20 season. It forms part of a wider campaign to boost awareness of the cryptocurrency and offer further education to the public on its benefits. Justin Le Brocque, Head of Sportsbet.io Marketing, said: “The …
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A House of Commons committee has advised that further regulation on in-game spending and video game loot boxes is considered, with the committee recommending that children should be banned from purchasing them. The recommendations come as part of an inquiry by the Digital, Culture, Media and Sport Committee (DCMS) which aimed to develop a report on ‘addictive and immersive technologies’. …
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