Europe

BoyleSports installs interactive Racing Post displays

SBC News BoyleSports installs interactive Racing Post displays

BoyleSports has begun its transition from a print-to-digital after installing the new interactive Racing Post Digital Betting Shop Display (BSD) at its Drogheda shop.  The digitally-led betting shop will now feature 10 interactive screens that showcase Racing Post horse racing and greyhound data, as well as a number of new screens and self-service betting terminals (SSBTs). Michael Simpkin, Head of …

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ASA upholds complaint against Ladbrokes for ‘socially irresponsible’ depiction of betting

SBC News ASA upholds complaint against Ladbrokes for ‘socially irresponsible’ depiction of betting

The Advertising Standards Authority (ASA) has upheld a complaint against Ladbrokes, citing that a television advertisement by the bookmaker depicted gambling in a ‘socially irresponsible’ manner. Three scenes appeared in the advert in question, each depicting sports betting. In the first scene, a man is seen glancing at his phone while a voiceover reads: “I’m a nodder: up to the …

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SBC Summit Barcelona set to be betting and gaming industry’s biggest business event of 2021

SBC Summit Barcelona 2021 Zones

The SBC Summit Barcelona conference and trade show is set to be one of 2021’s biggest business opportunities for the international betting and igaming industry, with scores of major suppliers already confirmed as exhibiting.  SBC’s flagship event at Fira de Barcelona on 21-24 September will provide a much-needed opportunity for sportsbook, online casino, safer gambling, and payments and compliance suppliers …

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Big Step extends call for gambling ad ban to England semi-final

SBC News Big Step extends call for gambling ad ban to England semi-final

The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …

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Lottstift demands Betsson BLM terminate all Norwegian marketing activities

SBC News Lottstift demands Betsson BLM terminate all Norwegian marketing activities

Lottstift has issued a stern warning to BLM Group, the Malta-based marketing subsidiary of Betsson AB, ordering the company to terminate all activities targeting Norwegian consumers.  Norway’s gambling regulator has cited multiple instances of BLM Group infringing Norway’s advertising codes to promote the brands of Betsson, Betsafe, NordicBet, CasinoEuro and Norgesautomaten. Norwegian laws prohibit any marketing of online gambling services, …

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Playtech completes Fortuna’s all-brand platform migration 

SBC News Playtech completes Fortuna’s all-brand platform migration 

Playtech Plc has completed a headline project for Czech gambling group Fortuna Entertainment, confirming the successful migration of its PSK Croatia brand onto Fortuna’s centralised platform.  The FTSE technology group had undertaken the project back in 2017, following Fortuna’s acquisition of Prva Sportska Kladionica (PSK), a deal that saw Fortuna become Croatia’s biggest gambling firm.   The three-year project, saw Playtech …

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BGC backs government on July’s full easing of hospitality orders 

BGC pledges to maintain safer gambling momentum. Michael Dugher.

The Betting and Gaming Council (BGC) has welcomed the government’s decision to move the UK into the final phase of lockdown.  Last night, PM Boris Johnson confirmed that the government would maintain its timetable and end ‘almost all’ COVID-19 social and business restrictions from Monday 19 July. Despite the UK recording +70,000 cases of the Delta Variant, PM Johnson stated …

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KSA provides guidance on KOA information-sharing duties

KSA, Netherlands/Dutch gambling authority

Kansspelautoriteit (KSA), the gambling regulatory authority for the Netherlands, has launched a consultation providing guidance to operators in relation to ‘policy rules on information sharing duties’. Terms of the Remote Gambling Act (KOA Act) dictate that licensed holders are ‘obliged to report relevant changes, behaviour and events’ to the KSA as the governing authority of the Netherlands regulated online gambling …

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BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …

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David Craven joins Allwyn to digitise National Lottery approach

SBC News David Craven joins Allwyn to digitise National Lottery approach

David Craven is set to take the reins at Allwyn, the UK brand of European lottery provider Sazka Group, ahead of the National Lottery bidding contest.  Craven’s experience at digitising gambling-related businesses was a key factor behind his success as a candidate, having previously served as Managing Director of The Tote and CEO of World Gaming, as well as being …

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