Betting and gaming operator Fortuna Entertainment Group has confirmed that it has successfully completed the migration of its Slovakian sportsbook onto Playtech’s IMS platform.
The migration marks the next stage in Fortuna and Playtech’s omni-channel partnership in Central and Eastern Europe following the extension of their initial agreement in 2018.
The operator has since outlined plans to migrate its sportsbooks in Czech Republic, Poland and Croatia in due course.
Shimon Akad, Playtech Chief Operating Officer, commented: “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe.
“This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”
As part of the migration, Fortuna punters will be able to gain access to sportsbook funds across both retail and online channels. This will be complemented by access to Playtech’s Engagement centre and responsible gambling tools across its omni-channel offering.
Per Widerstrom, CEO at Fortuna Entertainment Group, added: “Our strategic partnership with Playtech is central to growth plans and success so far. This migration is the next stage in Fortuna’s omni-channel leadership in Central and Eastern Europe.
“Fortuna customers can now enjoy a sophisticated and seamless user experience. Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”