Europe

Customisable odds comparison site SmartBets has expanded its Scandinavian horizons after launching in Sweden. This makes it the fifth language available on the platform. SmartBets is now available in English, Danish, Italian, German and Swedish. This is the latest in a series of expansions into new territories in recent months; in April SmartBets launched in Danish, in February it launched SmartBets Italia …

Unibet will be the official shirt sponsor for Aston Villa and Aston Villa Ladies from the start of the 2017-18 season, after becoming Principal Partner for the Birmingham-based club. Part of Kindred Group’s stable of gaming brands, Unibet has marked the start of the partnership by price-boosting Steve Bruce’s side to 10/1 to win this year’s Championship title. The gambling …

GambleAware, the UK charity committed to minimising gambling related harm, has published a set of resources to help the industry evaluate its responsible gambling initiatives. These published resources have been aimed at executives who want to better understand the shaping of harm minimisation and managers who are running trials or pilot campaigns to counter the problem, as well as corporate …

Bodog has extended one of the longest running current shirt sponsorship deals in British football and will once again be adorning the shirt of Ayr United. The partnership is now entering its 7th year with Ayr United starting the season in the Ladbrokes Scottish League One, the third tier of football in Scotland, after suffering relegation last season. Ayr United …

The Netherlands Gaming Authority has outlined a ‘Big Bang’, where operators who provide documentation in a timely manner will be granted a Dutch online gaming licence simultaneously. Speaking at this year’s Gaming in Holland Conference (13-14 June), CEO Marja Appelman shared the Dutch regulator’s aims, while outlining some of the licensing requirements and procedures for the Remote Gaming Bill, expected …

Betting Gods has partnered with Void Ltd to a create a monthly magazine which provides the Maltese betting public with increased access to sports news and accurate betting predictions. The proposed magazine, which is yet to be named, will provide a wealth of knowledge to readers, including up-to-date sports news, betting previews, tips and gambling industry content. It will be …

Instant Win Gaming (IWG) has agreed a deal to deliver its popular blockbuster titles Slingo and Cashbuster to 888 Bingo. This is the first major operator deal for IWG since Leon Thomas joined the company from Rank Group subsidiary Mecca Digital, where he served as Chief Operating Officer (COO). Working out of IWG’s London base as Chief Commercial Officer (CCO), …

BetConstruct has signed an agreement to provide Maltese online operator Royal Panda with a sportsbook solution for the UK market. The partnership with BetConstruct coincides with Royal Panda announcing a three-year shirt sponsorship deal with London-based Championship side Queens Park Rangers Football Club. The new partnership will allow Royal Panda to offer its users a unique sports betting experience, with up …

It has been announced today that the Malta Gaming Authority (MGA) has entered into a collaborative Memorandum of Understanding (MoU) with the Esports Integrity Coalition (ESIC).  This move which is ‘in the interests of protecting and maintaining the integrity of esports and esports betting’ is another step in the right direction by ESIC. ESIC has been amassing regulated and official partners throughout esports in …