GambleAware, the UK charity committed to minimising gambling related harm, has published a set of resources to help the industry evaluate its responsible gambling initiatives.
These published resources have been aimed at executives who want to better understand the shaping of harm minimisation and managers who are running trials or pilot campaigns to counter the problem, as well as corporate social responsibility teams and treatment services who need to use evaluation to improve and demonstrate the effectiveness of their support.
The resources, which include a practical guide for using evaluation, are designed for anyone setting up or trying to improve a responsible gambling or harm-minimisation action. It includes frequently asked questions that align with the Responsible Gambling Strategy Board’s Evaluation Protocol.
Clare Wyllie, GambleAware Director of Research and Evaluation, said: “One of the five top priorities of the National Responsible Gambling Strategy is ‘to build a culture where new initiatives are routinely evaluated and findings put into practice’. We hope that these resources help the gambling industry to understand what works to minimise harm, so it can invest in actions that make a difference.”
The charity, which raised a record-breaking £8 million for the 12 months ending 31 March, was backed in January by the Responsible Gambling Strategy Board (RGSB) to reach its target of £10 million each year in voluntary contributions from the gambling industry operating in Great Britain.