SBC News Voice of the Sports Betting Industry
Instant Win Gaming (IWG) has agreed a deal to deliver its popular blockbuster titles Slingo and Cashbuster to 888 Bingo.
This is the first major operator deal for IWG since Leon Thomas joined the company from Rank Group subsidiary Mecca Digital, where he served as Chief Operating Officer (COO).
Working out of IWG’s London base as Chief Commercial Officer (CCO), Thomas has been tasked with enhancing the company’s status within the industry.
The supplier’s leading instant win titles have gone live across the operator’s bingo network, with more content to be added over the next few months.
Having started servicing commercial brands and online gaming platforms in late 2016, IWG’s games are already live on Mecca Bingo and across GVC’s B2C brands.
Thomas said: “We are thrilled to have agreed another major deal with one of the industry’s most respected operators. The growth 888 has been making in recent years is impressive and this agreement is an indication that operators now consider instant win games as a vital product vertical.
“We have worked closely with 888, and we are sure both parties will reap the rewards of this deal. I’m sure their players will love our range of unique instant win games.”
