With 19 days until the opening bell of the most anticipated boxing event in recent memory, Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has already smashed betting records. Betfair has revealed that betting on the bout has already surpassed the £10m mark, making it the biggest boxing event in Betfair history. The previous record was £8.9m, set in 2015 when …
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Major gaming show organiser Clarion Gaming has made what it is calling an important enhancement to the customer experience for both ICE visitors and exhibitors following a comprehensive review and subsequent creation of a new show hub. The new site has been developed to reflect the pivotal role ICE plays in the gaming industry calendar and provides exhibitors with the …
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Middlesbrough Football Club has welcomed back Coral as it official partner for the next three seasons. This new partnership has been formed off the back of a number of successful commercial activities carried out by the club and Coral last season. Coral has agreed to provide betting services at The Riverside Stadium on every match-day. The service will allow anyone …
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Bookmaker Betfred has once again turned to former England international Stuart Pearce to be the face of its football betting campaign on Sky Sports. The bookmaker likes the former Manchester City manager’s no-nonsense opinion as it believes he has great credibility from his much-travelled hard-tackling playing career at Coventry, Nottingham Forest, Newcastle, West Ham and City. He picked up 78 …
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Major payments provider Paysafe is to be acquired by private equity giants CVC and Blackstone after the company’s board gave a great light to the 590p per share offer that was put on the table last month. The deal values Paysafe at £2.96bn and brings the company, which recently bought affiliate scheme business Income Access, under the ownership of two …
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HiPay and Play’n GO have been confirmed as the two headline sponsors for the official Betting on Sports networking party at Altitude 360 on Wednesday 13 September. The world class Altitude 360, located on the 29th floor of Westminster’s tallest building, has been selected by SBC Events for its 360-degree view of the UK’s capital city, renowned party atmosphere and …
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Ladbrokes has joined Sheffield United’s Premier League mission after agreeing a three-season deal to become the club’s new Official Stadium Betting Partner. The multi-channel betting and gaming brand has also gained a prominent presence on the Championship club’s social media channels to support betting activity prior to all games. This is in addition to the package of match-day advertising and …
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Ahead of Betting on Sports 2017 (12-15 September), Easyodds CEO James Garmston, part of the ‘Improving the horseracing betting experience’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where operators and affiliates can work better together and what sports partnership has stood out over the last 12 months. SBC: Why is …
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Facebook’s decision to discontinue paying football clubs for live streams has inevitably led to a backlash of clubs becoming disinterested in the social media site. A plethora of teams that previously enjoyed heavy involvement in Facebook, including Real Madrid, Barcelona and Manchester United, are now seemingly contemplating investments in alternative outlets such as Instagram and YouTube. The decision to cease …
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Online lotto betting operator Lottoland has announced a third long-term agreement for its Insurance Linked Security (ILS) jackpot insurance. The new insurance deal provides €120m of ILS coverage, €20m more than the previous agreement. Lottoland’s advanced risk management system is now providing total cover in the hundreds of millions and over 50% more than last year. Lottoland’s risk management structure …
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