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Major gaming show organiser Clarion Gaming has made what it is calling an important enhancement to the customer experience for both ICE visitors and exhibitors following a comprehensive review and subsequent creation of a new show hub. The new site has been developed to reflect the pivotal role ICE plays in the gaming industry calendar and provides exhibitors with the facility to showcase their brands more effectively and develop a dialogue with visitors a full six months ahead of ICE opening its doors to the international community of gaming professionals who travel to London each year.
Kate Chambers, Managing Director of Clarion Gaming said: “Our post-ICE research flagged some dissatisfaction with the ICE website, so I instructed the team to take a clean sheet of paper and start again. Alongside the latest enhancements in terms of ease of navigation, news and content related to each sector and a zone which enables visitors to favourite products and content, we have invested in the development of a Meeting Planner tool, which was at the top of the wish list for our exhibitors and will be available later in the year.”
There could well be more time to make meetings for attendees too as the official opening hours on the Wednesday of the show have been extended by two hours and will now close at 8pm.
She added: “It’s very important that we deliver on behalf of our customers and that we live up to our stated commitment of continuous improvement across every aspect of the ICE experience.”
The 2017 edition of ICE was officially the best on record, with an independently audited attendance of 30,213 making the journey to ExCeL from 151 jurisdictions. The attendance represented a 6% year-on-year increase and the sixth consecutive year of growth. The success of ICE was recognised by the Association of Exhibition Organisers which shortlisted the world’s biggest gaming expo in the ‘Best UK Tradeshow Over 2,000sqm’ category and named Clarion Events as the industry’s ‘Most Respected Company of the Year’.
