Europe

GiG helps Metal Casino roll out new sportsbook

SBC News GiG helps Metal Casino roll out new sportsbook

In collaboration with Gaming Innovation Group (GiG), online gaming operator Metal Casino has launched a new sportsbook, available in jurisdictions covered by UK and Maltese gambling licences. As part of the new agreement, GIG’s omni-channel managed sportsbook solution has been integrated across Metal Casino’s platforms. “We are happy to support Metal Casino entering the world of sports betting,” GiG director …

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ManBetX aims for ‘huge impact’ with Wolves partnership

SBC News ManBetX aims for 'huge impact' with Wolves partnership

Online gambling operator, ManBetX has expanded its portfolio of sponsorships, unveiling a record partnership with English Premier League side, Wolves. As part of the long-term agreement, which is the the largest in the club’s history, and is signed ahead of a second successive Premier League campaign and first appearance in European competition for 40 years, ManBetX will see the international gaming company …

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Retail remains largest sales channel for Camelot as sales jump 3.7%

SBC News Retail remains largest sales channel for Camelot as sales jump 3.7%

Despite reporting significant growth in its digital operations, retail continues to be the largest sales channel for the UK National Lottery, with 75 per cent of sales coming via the in-store terminals. With over £5,373.3m of sales generated by the retail kiosks, retail has been a driving force for the continued success of Camelot – the UK National Lottery operator …

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Round table – SBTech: The future of sportsbook personalisation

SBTech

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …

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ESSA relaunches as International Betting Integrity Association

SBC News ESSA relaunches as International Betting Integrity Association

In a move to better reflect the global debate surrounding betting and integrity, ESSA has confirmed that it will be relaunching as the International Betting Integrity Association (IBIA) with immediate effect. The relaunched betting integrity body will focus upon the representation of regulated sports betting operators across 50 different brands set to provide information to its monitoring and alert platform. …

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BoyleSports secures Birmingham City sponsorship deal

SBC News BoyleSports secures Birmingham City sponsorship deal

In its biggest sponsorship deal in over a decade, Birmingham City Football Club has named BoyleSports as its new principal partner until the end of the 2020/21 season. The new agreement will see Ireland’s largest independent bookmaker’s logo displayed on the front of the men’s team playing kit and replica shirts, replacing the current 888Sport logo from the most recent …

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Ascot Racecourse reports 10% prize money increase

SBC News Ascot Racecourse reports 10% prize money increase

Ascot Racecourse has reported that an increased investment in racecourse facilities and prize money contributions have contributed to a successful 2018 for the Berkshire course. The racecourse has released its financial results for the 12 months ending 31st December 2018, in which it recorded a pre-tax profit of £6.1m. Guy Henderson, Chief Executive at Ascot, lauded the positive results for …

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