Europe

Stockholm-listed Kindred Group Plc will launch a US-specific affiliate marketing programme powered by Paysafe Group’s Income Access software. Working in partnership with Income Access, Kindred is accelerating its US market prospects having launched flagship Unibet brand in the state of New Jersey this June. Fulfilling a key corporate goal, Kindred has successfully secured a ‘Casino Service Industry Enterprise License’, allowing the Stockholm …

The All-in Diversity Project has signed a strategic deal with SBC (Sports Betting Community), which will enable it to communicate its drive for greater industry diversity to a much wider audience. SBC is seen as one of the industry’s key information providers and organises the leading dedicated sports betting events in the industry. It joins the group’s impressive list of …

London-listed racing and wagering systems supplier Sportech Plc has announced that it successfully delivered the new “Ascot World Pool’, completing a ‘commingling project’ undertaken for major racing stakeholders Betfred Totepool, Ascot Racecourse, and Hong Kong Jockey Club. Launched at Royal Ascot 2019, the World Pool is a pari-mutuel betting pool designed to maximize liquidity by combining wagers from global Ascot …

As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …

The executive committee of France Galop, the governing body of French horseracing, has reported group-wide losses of €21 million as part of its 2018 accounts. France Galop, who shares ownership of French racing operator PMU alongside counterpart Le Trot Francais, details that 2018 horseracing revenues were significantly down on forecasted targets. “The net result of the PMU for 2018 is set …

Sports data, technology and content provider Genius Sports Group has revamped its ‘Genius Sports Media’ division, building upon its 10 years of digital marketing experience and live sports data expertise to deliver new innovations to a diverse range of partners across the sports and gaming sectors. Operating since 2017, Genius Sports Media has served as the audience engagement arm of Genius Sports, combining the Group’s …

Award winning betting technology supplier OPTIMA is ready to service the regulated gambling market of South Africa after obtaining the necessary Gaming Labs International (GLI) certification to deliver its OPTIMAMGS™ platform to operators in the rainbow nation. The sports betting and gaming solutions provider is now certified according to the regulations for online operations as well as for retail in Cape …