SBC News Voice of the Sports Betting Industry
Ahead of the impending UK Point of Consumption Tax and changes to UK licensing for online gambling operators, European sports betting operator bet-at-home announced that it had been awarded an online sports betting and casino licence by the UK Gambling Commission (UKGC).
A company statement read: “With the approved license bet-at-home.com sets another milestone in terms of legal certainty in the European Union.”
2014 has seen bet-at-home publish improved gross gaming revenues of 28% (€53 million / £42 million) during its H1 interim period, as senior management implemented new product and marketing strategies.
bet-at-home senior management had announced that it would review its position with in the UK and several European markets, as the company looked to optimise its product verticals.
The UKGC awarded the license for online casino and sports betting operations to the bet-at-home.com brand, which is currently operated from Malta. Bet-at-home confirmed that the license will be valid open-ended.
