Italy

Sisal SPA, the operating firm of Italy’s SuperEnalotto lottery, has completed its corporate reorganisation, resulting in the separation of its gaming and payment operations. Updating its investors, Sisal noted that the deed of demerger was signed in favour of the newly formed SG2 SpA, a company to which the 70% equity interest in Mooney Group S.p.A. has been transferred. The demerger …

Italy’s ADM – Customs and Monopolies Agency – has announced that it will launch a new app to inform the general public of all necessary information related to licensed gambling operators (retail and digital).  Titled ‘Gioco Sicuro’ (Safe Play), the app will be launched this November on IOS and Android stores. The ADM has disclosed that the app will “allow …

Sisal SPA, the operating company of Italy’s SuperEnalotto lottery and Matchpoint betting shops, has filed for an Initial Public Offering (IPO) to list its business on the Milan Borsa Exchange.  Reuters reports that the CVC Capital owned gambling group has agreed to sell its shares to an unnamed private equity firm.   Although most of the firm’s revenues come from its …

A positive political outcome has dawned on Italian gambling as Federico Freni has been appointed the successor of Claudio Durigon as Undersecretary of Italy’s Economic Treasury.  Durigon, who had lobbied for gambling amendments to be reviewed as a measure of Italy’s next Budget Law, was forced to resign last month following controversial statements made in support of the fascist regime …

Sisal SPA has published its 12th Sustainability Report outlining its short, medium and long-term commitments to achieving its 2030 CSR objectives. The operator of Italy’s SuperEnalotto lottery aims to be global gaming’s first ‘zero problematic players, zero gender pay gap and zero CO2 emissions’ company by 2030. Spearheading its 2030 vision, Sisal has established four working pillars focused on its …

Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …

Entain Plc has moved to upgrade and digitise the estates of its retail business operating within the UK and Italy. The FTSE100 business embarks on its biggest retail project ever, aiming to transform the betting estates of its Ladbrokes, Coral and Eurobet brands “into contemporary, digital, spaces to enhance the omni-channel experience for customers.”  The firm’s retail makeover has been …

Italian gambling is waiting to see whether amendments to restructure the gambling sector will be incorporated as a policy measure of Italy’s next Budget Law. A draft proposal to ‘reorganise Italian gambling’ is reported to have been finalised by Claudio Durigon, the former undersecretary of the Economic Treasury. Yet, maintaining the bad luck tribulations of Italian gambling, Durigon was forced …

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

BetFlag has struck a partnership with Malta-based online casino platform and game developer, Nolimit City, enabling the latter to make its debut in the Italian igaming market. The Italy-focused sports betting and gaming operator will integrate the producer’s titles – developed at its studios in Stockholm and Gurugram, India – into its plating network, as part of a planned ‘timed …