Asia-based igaming software supplier BBIN has targeted a competitive edge for its esports offering after forming a strategic alliance with Nova Esports.
As a global strategic partner, BBIN will be using its social media and exclusive broadcasting channel to bridge the gap between esports and its fans.
Starting this month, it will also be supporting the organisation through title sponsorship of its Clash Royale League (CRL) team, as well as backing other teams including Nova Arena of Valor (AOV) and Nova FIFA.
Francis Chan, COO of Nova Esports, said: “We are very happy to ally with BBIN, which is really a revolutionary breakthrough that we’d been longing for. Hence, this alliance undoubtedly represents a creative and meaning to all the eSport fans around the globe.
“BBIN has been dedicated to supporting and sponsoring all sorts of top-tier events, be it sports or entertainment; and Nova Esports is definitely one of the few world-class brands which is devoted to providing support for the eSport team, therefore, we are gratified to be able to receive support from BBIN.”
A BBIN statement added: “Esports has been getting more and more popular these days; the passion and energy of the players are so acute that makes it comparable to any other mainstream sports. Being keen players in the Asian igaming scene, we foresee ourselves bringing a remarkable experience to the millions of fans of esport fans in the world.”