Esports

Oddin.gg has moved to bolster its range of services for its clients, acquiring marketing agency Thousand Lives. Thousand Lives specialises in esports wagering, and Oddin.gg has identified the merger as another step towards ‘providing the whole spectrum of esports services’ to its clients.  The acquisition will see the esports betting solutions provider absorb Thousand Lives’ esports division and rebrand it …

Global esports, odds feeds, risk management and iframe solutions provider Oddin.gg has confirmed a new strategic collaboration this week with upcoming North American technology firm SB22.  Under the terms of the partnership, SB22 will benefit from implementing Oddin.gg’s iframe solution, described by the latter as a “state-of-the-art product designed to enhance sportsbooks with truly engaging esports betting offerings”.  SB22’s mission …

Incentive Games and Esports Technologies have entered into a commercial agreement, with the former supplying the esports betting provider with free-to-play games.  The software licence and service agreement deal will see Esports Technologies incorporate a customised suite of free-to-play products into its range of brands, including a number of European operators.  Esports markets covered by the partnership include CS:GO – …

Better Collective AS has moved to significantly enlarge its esports media presence by acquiring e-football gaming community Futbin and related assets for €105m in a cash and shares deal.  Registering 50 million monthly visits on its website, alongside a further three million daily actives on its proprietary app, Futbin is recognised as the leading online community and digital resource for players …

Betby has made a new addition to its esports portfolio, incorporating baseball events and tournaments into the Betby Games collection.  The development will see more than 20,000 AI-led baseball events go ahead each month, a move that Betby hopes will bolster its commercial standing in markets where the sport has a strong following, such as Latin America and Japan.  Betby’s …

Esports data and odds provider PandaScore has published a comprehensive whitepaper this week that sets out to provide operators with everything they need to know about capturing betting’s greatest emerging market, esports.  Titled “How to build a successful esports betting product”, the whitepaper walks operators through the critical components of esports betting, starting with the opportunity the vertical presents before …

In esports, data is the lifeblood of any good probabilities service. And according to Anton Janér, CTO and Founder at Abios, data is also a key driving force behind a standout bettor experience. Speaking to SBC News, Janér drew attention to the differences between esports and traditional sports, highlighting the importance of data as a particular driver of growth. SBC: …

Entain has hired Brian Lancey to serve as Chief Marketing Officer (CMO) of its Unikrn esports brand that will be re-launched later this year. An expert in enterprise marketing and brand development for new ventures, Lancey joins Unikrn’s leadership team from Mastercard, where he previously served as Global VP of Sponsorships and Consumer Marketing. Lancey will be charged with spearheading …

AstroPay will extend its presence within the esports space after agreeing to sponsor this season’s Pinnacle Cup III. The event, which is the third iteration of Pinnacle’s flagship CS:GO tournament series, has featured a number of CS:GO teams from Latin America, Nordics and Europe. Throughout the Pinnacle Cup III, 32 teams will compete in Pinnacle Cup 3 and another 32 …