SBC News Voice of the Sports Betting Industry
New football trading platform Footstock has announced its UK launch ahead of this weekend’s start of the 2020/2021 Premier League season (Saturday 12 September).
Spearheading its UK debut, Footstock announced ‘trading first’ as it launched a ‘£100K freeroll contest’ which will be open to all EPL fans that register with its player trading exchange.
The freeroll contest will run throughout the course of EPL’s 2020/21 campaign, allowing Foodstock players to take on each other’s trading skills, as they battle to win a share of the £100k pot, with a number of cash prizes on offer.
Cologne-based Footstock seeks to fuse player trading exchange components with popular fantasy football dynamics, to widen the appeal and engagement of football trading to wider audiences.
Footstock’s UK launch has been supported by a range of marketing and PR activation campaigns ahead of the new season as they aim to boost their UK footprint and customer base.
Targeting EPL fans, Footstock has booked 200 adverts to be aired across talkSPORT’s radio network for a six-week duration, with its ads voiced by ex-player and broadcaster Chris Kamara, who was recently named as the platform’s first ambassador.
Further initiatives have seen Footstock revamp its mobile app with a plethora of new features, including a transformed UI and a sleeker design, all of which are aimed at enhancing its user experience.
James Copeland, Footstock CMO, said: “Football fans throughout the country are counting down the days till the new season gets underway and as that day draws closer, we’re incredibly excited to be launching a number of new product and marketing initiatives.
“Our new £100k free-to-enter fantasy contest is a great addition to the platform and we’re hoping it goes down really well with our players, particularly as at least 100 different managers will win a prize from the overall pot!
“They will also love the totally new app, which produces an enhanced user experience by offering some fantastic new features as well as an intuitive new design.
“Given talkSPORT’s sizeable audience – and our brand new videos with Kammy – we’re expecting to make a big impact as the new season starts.”
