SBC News Voice of the Sports Betting Industry
Curacao-based esports bookmaker GG.Bet has become the official global betting partner of pro-esports organisation ESL for Counter-Strike: Global Offensive and Dota 2 tournaments.
The arrangement will cover all ESL One and Intel Extreme Masters (IEM) tournaments through the rest of the year, as well as the ESL Pro League Seasons 11 and 12.
GG.Bet will provide odds for each tournament match and deliver a further co-branded prediction segment during broadcasts where stage talent will discuss possible match outcomes, consulting data from the bookmaker.
Stephan Schroeder, ESL SVP of Global Brand Partnerships EMEA, commented: “GG.Bet have been true supporters of major ESL tournaments and we are delighted to take our partnership to the next level. We are always looking for ways to further improve the tournament experience and our global partnership will open up new and exciting opportunities for esports fans.”
Last March, GG.Bet sponsored Season 11 of ESL Pro League Europe and North America, sporting brand real estate on broadcast as well as its own predictive segment. The deal at hand is suggested to build upon that relationship through the year across a deeper catalogue of events.
Richard Collins, CMO of GG.Bet, added: “We are proud to become ESL’s global betting partner for some of the world’s biggest esports tournaments. In partnership with ESL, we’ll be able to offer enhanced betting and predictive offerings to fans all around the world!”
