SIS (Sports Information Services) has continued its recruitment drive, appointing Prean Naidu as Commercial Manager – UK and Europe. Naidu’s responsibilities will primarily involve driving further commercial expansion, as the company aims to maintain momentum on international growth and enhance its profile across multiple markets. The appointment comes after a series of key hires and promotions within SIS to support …
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Berlin-based Bayes Esports will enable its partners to access betting odds from multiple sources via a single integration following the launch of its new platform, BODEX. BODEX, otherwise known as Bayes Odds Exchange, has been described as being a “first-of-its-kind dedicated odds integration platform” and will feature odds from both general and specialised traders on a single platform. These odds …
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The US’ NBA and National Basketball Players Association (NBPA) have announced a partnership with blockchain-based fantasy sports platform Sorare. As the Official NFT Fantasy Partner of the NBA under the terms of the multi-year partnership, Sorare will develop a free-to-play digital collectible-based fantasy basketball game for the league. The Sorare: NBA product will be launched this winter ahead of the …
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Bayes Esports has strengthened its senior management team with a series of new hires and internal promotions. Dr. Susanne Ardisson,a long-standing member of the Bayes Esports’ team, will be promoted to the position of Head of Strategic Communications. Having worked as a Senior PR Consultant for more than 15 years, Bayes Esports highlighted that her “guiding voice” and knowledge of …
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GG.BET has become the first official betting partner of Dota 2, which includes its International 2022 Regional Qualifiers, Last Chance Qualifier and Group Stage. This is the first time that these stages of the esports game, based in Romania, have been sponsored by a betting company, opening ‘new opportunities’ for gaming fans as the operator continues its support for the …
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As the consumer landscape for digital products continues to evolve at a rapid rate, betting and gaming companies must be prepared to adapt their offering to meet the changing demands of bettors. Niclas Sundell, Head of Sales at Abios, discusses the growing importance of personalisation, a streamlined user experience and access to deep data sets. The consumer landscape for digital …
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Abios, a subsidiary of Kambi, will now gain access to real-time data from League of Legends, Dota 2 and Counter-Strike: Global Offensive tournaments after entering into a new partnership with Bayes Esports. The data from Bayes Esports, which also includes information from tournament organisers such as Lol esports, ESL Gaming, Dreamhack and Beyond the Summit, will be used to power …
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Oddin.gg has confirmed the appointment of SaaS expert Richard Kidd as a strategic Senior Executive Advisor, to help the business elevate its commercial B2B capacities. Kidd is a 30-year executive, who has specialised in the sales and commercial development of new SaaS systems and platforms to help optimise business performance. As an executive advisor, Kidd will work with Oddin.gg sales …
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Bayes Esports has set the stage for a more sustainable future for the esports industry with the launch of a new partnership program that will focus largely on integrity. The Bayes Esports Partnership Program will aim to provide the esports data supplier’s partners with more visibility whilst also seeking to develop “new and innovative platforms with the integrity of esports …
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Mark Balch has become the latest member to join Oddin.gg’s senior management team, after he was named as the esports betting solutions supplier’s new Strategic Director. The new hire has 20 years of experience in the betting industry, seven of which have involved the management of esports wagering services and negotiating data partnerships. His past roles have included Head of …
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