Esports

Following last week’s announcement that it would spend $250 million on Disney ESPN inventory over the next two years, US daily fantasy sports operator DraftKings continues to ramp up its marketing coverage by announcing an exclusive partnership with Major League Soccer (MLS). The MLS will become the fifth professional sports league/body to become an official partner of DraftKings joining the …

Introducing eSports to the gambling sector will be a key theme at EIG 2015 (Berlin  Arena Halle 20-22 October). The rise of competitive platforms in eSports has seen a number of questions being asked of this contemporary industry SBC caught up with Rahul Sood Co-Founder and CEO of Unikrn, an eSports competitive platform that plans to lead this exciting and …

Cashplay and Gamblified are two fast-growing platforms which, together, offer enhanced versions of games with the added perk of real money gaming. Founded in 2012, Cashplay is an eSports tournament provider with its HQ in Prague, whilst Gamblified is another young company, also based in the Czech Republic. As a development firm it focuses its efforts on modifying games to …

PokerStars appears to be gearing up for the launch of its US daily fantasy sports (DFS) product in time for September’s start of a new NFL Season. Last week the Amaya Inc owned poker brand contacted former US players to participate in a DFS survey as it tried to gather market information. At present the operator has not outlined any …

Fantasy iTeam (FIT app) the market-leading fantasy football mobile app, has launched the Mirror Fantasy Football iTeam app for the upcoming 2015/16 Premier League and Champions League seasons. The app is free for players to download the app and create their iTeam where they can challenge their friends by setting up private leagues. Mobile users can also take part in head-to-head challenges, join …

Since its launch in 2013 the Pro Gaming League (PGL) has fast become a major eSports organisation in North America. It offers a truly international platform on which gamers can come together to socialise and compete to win cash, points and prizes in their chosen games. PGL are celebrating after the recent announcement that they’ve acquired DK Squad, a mobile …

DraftKings has continued its live marketing strategy by announcing that it has partnered with the Los Angles AEG Staples Center to create arena stadium points for fantasy sports fans. The daily fantasy sports (DFS) operator will become the official “Fantasy Sports” partner of the Staples Center home of LA pro sports franchises’ the LA Lakers, LA Clippers (NBA) and the …

Mobile eSports developer Skillz, has announced the addition of its new live events platform. This will ensure that any users can organise mobile video game tournaments and competitions, and moreover, they can live stream them to any device. The implications of this are that charities, restaurants, bars, non-profits and virtual venues can host their own eSports competitions, either for cash …

Yahoo has released an updated version of their popular mobile fantasy multi-sports app, which will now include daily and weekly competitions in which players can bet real money. The aim is to compete with the major players in this field; FanDuel and DraftKings, and for Yahoo to secure a piece of this increasingly lucrative market. Yahoo itself is already a …

Danish state owned igaming operator Danske Spil has announced that it has acquired a 60% stake in Scandinavian fantasy sports operator Swush. Danske Spil will use the acquisition of Swush to bolster its digital product offering, as it looks to scale up its operations for the licensed Danish online gambling market. Both parties already have an active relationship with Swush …