SBC News Voice of the Sports Betting Industry
SBC gains first hand insight on the current legal conditions and context of eSports by Bryce Blum, Director of eSports at Unikrn. A lawyer and avid gamer Blum is at the centre of operations for Unikrn, a competitive platform aiming to take lead in the burgeoning eSports market, leading the operators business development and legal initiatives. Bryce further maintains a full-time …
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Alex Fletcher eSports Insider – eSports Marketing: Developing the ‘Star Power’
In the final part of his eSports series for SBCNews, Alex Fletcher (Founder of Entive Group) examines the development of gamers as the burgeoning sports figureheads and brand influencers. Fletcher notes that creating “star power” may be eSports most interesting and under developed marketing assets _______________________________ The often staggeringly large player bases of the more popular eSports titles put top …
Read More »Boylesports tees up with Metric Gaming for in-game golf markets
Metric Gaming specialist in live betting technologies has announced its latest product partnership with Irish independent bookmaker Boylesports. The partnership will see Metric Gaming integrate its in-game golf pricing feeds on Boylesports sports betting product. The live pricing feed will include selections on 2 to 3 ball groupings, allowing Boylesports punters to bet in-play on which golfer will have the …
Read More »Tom Flood swings back into profit with Boylesports
The integration of Boylesports pricing and retail provisions has helped Dublin based bookmaker Tom Flood (Boylesports retail subsidiary) post a profit of €445,000 (£325,000) in 2014. Tom Flood reverses its losses of €26,000 for 2013. Tom Flood which operates seven bookmakers in the Dublin area, was acquired by Boylesports in November 2013. The acquisition saw Boylesports invest €3 million to …
Read More »New Jersey Congressman Pallone calls for a legal review of fantasy sports operators
New Jersey Congressman Frank Pallone has urged for a congressional hearing to review the legality of fantasy sports operators targeting US consumers. Pallone who supported New Jersey’s failed attempt to legalise sports betting in licensed gambling premises (casinos and racetracks), told US news sources that there appears to be little difference between sports wagering and popular fantasy sports products. “Fans …
Read More »US concerns grow over promotion of fantasy sports products
Concerns are mounting in the US regarding the increased coverage and promotion of daily fantasy sports (DFS) products throughout national TV broadcast networks. US sports viewers have witnessed a surge in advertisements promoting DFS brands in the build up to the start of the NFL 2015/16 season (start date 10 September). Labelled as a key operating period for the sector, …
Read More »Alex Fletcher – eSports Insider – eSports Marketing: Terms & Conditions…
Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …
Read More »Ashton Kutcher invests in eSports wagering platform Unikrn
Hollywood film star and technology evangelist Ashton Kutcher has joined competitive eSports wagering platform Unikrn’s Series A investment round via venture capital firm Sound Ventures (https://www.crunchbase.com). Kutcher, who recently played technology pioneer Steve Jobs (Founder of Apple) in the film “Jobs”, has a solid investment track record having invested in popular enterprises such as SoundCloud, Airbnb, Uber and FourSquare. Kutcher …
Read More »Betradar to introduce its new fantasy soccer fixtures “Perfect League”
Sports betting data and analysis provider, Betradar has today announced the launch of its Perfect League fantasy sports product The fantasy football league will be made available to Betradar partners, which will see an inventory of 183 additional ‘fictional matches’ to a sportsbook. Betradar’s new Perfect League utilises the company’s sports data coverage to create fictitious soccer leagues that will …
Read More »Sportego nets West Bromwich Albion fantasy partnership
Fantasy sports platform developer, Sportego (Sportego.ie) has announced that it has signed an exclusive brand partnership with Midlands Premier League football club West Bromwich Albion. The partnership follows Sportego’s UK launch and will see the fantasy developer release a tailor-made West Brom fantasy app which will be available on IOS and Android devices for the 2015/16 season. Sportego, through its FanFeud.co.uk product …
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