SBC News Voice of the Sports Betting Industry
DraftKings has continued its live marketing strategy by announcing that it has partnered with the Los Angles AEG Staples Center to create arena stadium points for fantasy sports fans.
The daily fantasy sports (DFS) operator will become the official “Fantasy Sports” partner of the Staples Center home of LA pro sports franchises’ the LA Lakers, LA Clippers (NBA) and the LA Kings (NHL)
The partnership agreement was conducted by Staples Center owner Anschutz Entertainment Group (AEG), and will see DraftKings host in-arena Fantasy Sports Bar and lounges for the following three years. DraftKings is expected to open its DFS lounge to the public this September.
DraftKings adds further stadium partnerships to its existing marketing inventory. Last month the operator agreed a live partnership with New York’s Madison Square Garden
With the opening of our first DraftKings Fantasy Sports Bar & Lounge of its kind, we are creating the premier destination for Los Angeles sports fans to watch games, play daily fantasy and socialize over great food and drink,” DraftKings CEO Jason Robins
. “We will bring DraftKings players closer to the action each day with live broadcasts, VIP experiences, special guests, and ticket giveaways
