Affiliate News

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

666 Brand Ambassador Harry Redknapp will be attending the iGaming Super Show in Amsterdam on Wednesday 25 June with 666Bet where affiliates will be able to have their photo taken with him on the 666Bet stand. The QPR manager will be flying in on a private 666Jet with Vas Blackwood, who starred in Lock, Stock and Two Smoking Barrels, and …

England will make it through the Group Stages during this World Cup, but are likely to come a cropper against Brazil in the quarter-finals, according to one of the world’s biggest network of betting experts. Using data from more than 50,000 betting predictions, bettingexpert.com estimates that Italy will win Group D, with England narrowly pipping Uruguay to second place. England …

Euro Partners’ sportsbook, Titan Bet, is offering one lucky sports fan the chance to fly to Brazil to cover the biggest football tournament on the planet. But there’s also something in it for affiliates – whoever refers the chosen candidate to Titan Bet will be rewarded a cool $5,000. Getting people interested in the position is simple and it’s not …

Paddy Power continues to dominate the money-back offers arena, as the latest monthly report from affiliate FREEBETS.com puts the Dublin-based layer top of the rankings for March. In a month dominated by the Cheltenham Festival, alongside high-profile domestic and European football action, punters were offered some great insurance with valuable money-back offers galore. After a quiet February by recent standards, …

A new infographic from affiliate website RightCasino.com reveals how, in 20 years, online gambling evolved into a $35bn (£20.8bn) annual market. The infographic charts the history of online betting from humble origins to its current level of sophistication, where social gambling, mobile accessibility and multi-million pound jackpots have become the industry standard.

Online betting service and affiliate FREEBETS.com has launched a Brazil 2014 micro-site full of previews, stats and betting offers. Available at www.freebets.com/2014-world-cup, the site offers a comprehensive preview of the hotly-anticipated football showpiece with expert analysis from the FREEBETS.com team on all 32 sides competing, with qualifying journeys, the manager, key players, World Cup history and betting tips all listed. …

New Jersey state licensed igaming operator Betfair has agreed terms with igaming and affiliate marketing technology supplier Income Access to launch the affiliate program for Betfaircasino.com. The program is set to target regional customers through affiliate, partnership and media buying referrals to Betfair’s New Jersey licensed igaming inventory. UK listed Betfair launched BetfairCasino.com in New Jersey at the end of …